Growth Marketing Manager

Responsibilities

 Develop and Execute Marketing Strategies: Create and implement marketing

strategies across various channels including CRO (Conversion Rate

Optimization), paid marketing, email marketing, copywriting, and product

marketing.

 Data Analysis: Utilize data tools such as Mixpanel to track and analyze

marketing campaign performance, user behavior, and key metrics to inform

decisions.

 Ownership and Accountability: Take full ownership of marketing projects,

from conception to execution, ensuring alignment with company goals and

delivering measurable results.

 Customer Acquisition, Conversion, and Retention: Design and implement

effective strategies to attract new customers, convert leads into paying

customers, and retain existing users.

 Collaborate Across Teams: Work closely with product, sales, and customer

support teams to ensure cohesive and effective marketing efforts.

 Content Creation: Develop engaging and high-quality content tailored to

different stages of the customer journey.

 Market Research: Conduct thorough market research to stay updated on

industry trends and competitor activities, identifying new opportunities for

growth.

 Optimize Marketing Channels: Continuously optimize marketing channels

and campaigns to maximize ROI and achieve business objectives.

Qualifications

 2-5 years of experience in marketing roles at high-growth startups

 Bachelors degree in marketing or engineering from good universities

 Strong track record in various marketing techniques like CRO, paid marketing,

email marketing, copywriting, product marketing and more.

 Strong analytical skills and experience with data tools like Mixpanel to track

and interpret marketing performance metrics.

 Broad knowledge of marketing principles and best practices, capable of

handling a wide range of marketing tasks and projects.