Global Marketing Specialist

Role: B2B Services Marketing – Email & Lead Generation

Job Location:

Experience: 1+ Years

Education: Any Graduate

deepak.rawat@akmglobal.in

Description

International B2B Marketing Specialist

multi-channel marketing efforts

Responsibilities

• Design and execute

  international B2B marketing strategies

  to generate qualified leads for accounting services.
• Research and identify high-potential markets and segments globally, tailoring marketing efforts to their needs and behaviors.
• Create and manage

  email campaigns

  , newsletters, and nurture sequences using platforms like

  HubSpot

  .
• Develop region-specific content (emails, landing pages, digital brochures) that communicates our services clearly and persuasively.
• Coordinate with the sales team to align marketing efforts with lead qualification and nurturing objectives.
• Analyze marketing metrics (open rates, click-through, conversions, etc.) and report on campaign performance.
• Maintain and grow a clean, segmented international contact database within a CRM.
• Conduct competitor and market research to keep messaging relevant and differentiated.
• Use

  light outbound methods (email and occasional strategic calls)

  for engagement and marketing research—

  not cold sales.

Requirements

• Proven experience in

  B2B marketing

  , preferably in professional services such as

  accounting, consulting, or finance.

• Strong understanding of

  global markets

  and experience tailoring marketing strategies for international audiences.
• Proficiency with

  email marketing tools and CRM platforms

  (e.g.,

  HubSpot

  ) for campaign creation, automation, and performance tracking.
• Exceptional written communication skills, especially in crafting persuasive and professional marketing content.
• Ability to analyze marketing data and convert insights into actionable strategies.
• Self-starter with a creative mindset and attention to detail.
• Experience in managing marketing calendars, planning campaigns, and working cross-functionally.
• Comfortable with

  light outreach communication

  for engagement and lead nurturing

Nice to Have

• Experience working in the accounting or financial services sector.
• Familiarity with international compliance, regulations, or tax/accounting practices.
• Proficiency in multiple languages or experience in multilingual marketing campaigns.