0 years

2 - 3 Lacs

Posted:1 week ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

A marketing manager develops and implements marketing strategies, manages marketing campaigns, and analyzes data to optimize marketing efforts. They also oversee marketing budgets, coordinate with cross-functional teams, and stay updated on industry trends. Here's a more detailed look at the key responsibilities:1. Strategy and Planning:

  • Developing Marketing Strategies:Creating marketing plans aligned with company goals and objectives, including setting targets and KPIs.
  • Identifying Target Audiences:Defining and understanding the ideal customer base for products or services.
  • Market Research:Analyzing market trends, competitor activities, and customer insights to identify opportunities and challenges.

2. Campaign Management:

  • Campaign Planning and Execution:Developing and implementing marketing campaigns across various channels (digital, traditional, etc.).
  • Budget Management:Allocating and managing marketing budgets effectively to maximize ROI.
  • Content Creation and Management:Overseeing the creation of marketing content, ensuring brand consistency across all channels.
  • Performance Analysis:Monitoring campaign performance, analyzing data, and optimizing strategies for better results.

3. Team Leadership and Collaboration:

  • Team Management:Leading and mentoring the marketing team to achieve goals and foster growth.
  • Cross-Functional Collaboration:Working closely with sales, product development, and other teams to ensure cohesive brand messaging and campaign execution.

4. Other Key Responsibilities:

  • Relationship Building:Developing and maintaining relationships with media, influencers, and strategic partners.
  • Staying Updated:Keeping abreast of the latest marketing trends, technologies, and best practices.
  • Reporting:Preparing and presenting reports on campaign performance and ROI to senior management.

Skills and Qualifications:

  • Marketing Expertise: Strong understanding of marketing principles, strategies, and best practices.
  • Digital Marketing Skills: Experience with SEO/SEM, social media marketing, email marketing, and other digital channels.
  • Analytical Skills: Ability to analyze data, interpret results, and make data-driven decisions.
  • Communication Skills: Excellent verbal and written communication skills, including the ability to present ideas clearly.
  • Leadership Skills: Ability to lead and motivate a team.
  • Project Management: Ability to manage multiple projects simultaneously and meet deadlines.
  • Creativity and Innovation: Ability to think creatively and develop innovative marketing campaigns.
  • Technical Skills: Familiarity with marketing analytics tools, content management systems, and other relevant software.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

  • Health insurance

Work Location: In person

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