Field Sales Executive

Role: Field Marketing – E-commerce Primary Objective: To drive e-commerce growth by executing localized, customer-focused marketing initiatives that align with national strategy and optimize digital shelf presence, conversion, and awareness in specific regions or markets. Key Responsibilities: 1. Localized Campaign Execution Plan and execute marketing campaigns tailored to regional markets that drive traffic and conversion to e-commerce platforms. Align with national e-commerce strategy and brand guidelines while adapting messaging for local relevance. Partner with local sales and retail teams to ensure synergy between offline and online efforts. 2. Retail & Channel Partner Collaboration Work with retailers (e.g., local marketplaces) and distributor partners to run co-branded promotions. Manage digital activations through local retail partner websites (e.g., banner placements, sponsored product ads). Ensure product availability and accurate listings across all partner platforms. 3. Digital Shelf Management Monitor and optimize product content (titles, images, descriptions, reviews) on retailer websites. Track search rankings, share of shelf, and user engagement metrics to improve product visibility. Coordinate with e-commerce or content teams to correct inconsistencies or optimize SEO. 4. Performance Analytics & Reporting Track campaign ROI and e-commerce KPIs (CTR, conversion, revenue, basket size). Analyze local consumer behavior to inform future targeting and content strategies. Provide feedback and reporting to central marketing and sales teams. 5. Event & Promo Support (Local-to-Digital Bridge) Support local events, pop-ups, or sponsorships and tie them into digital campaigns (e.g., QR codes, exclusive online offers). Facilitate influencer or ambassador programs that drive e-commerce traffic. Create feedback loops between in-person activation and online conversions. 6. Cross-functional Coordination Liaise with national marketing, digital media, sales, and supply chain teams. Ensure product launch readiness across e-commerce platforms in local markets. Serve as a voice of the region for customer insights and competitive trends. Project and event management tools Strong interpersonal and communication skills Local market knowledge