Fashion Marketing

MITESH LODHA is a Contemporary Menswear label with Indian influences, known for its focus on traditional techniques, fit, and detailed elements. Founded by Mitesh, who has a background in textiles and fashion design, the label aims to blend traditional design heritage with modern construction and silhouettes. The studio is located in Lower Parel, Mumbai and is committed to pushing creative boundaries in the fashion industry.
As a Fashion Marketing Specialist, you will help promote the brand. You will be responsible for driving brand equity on various Offline & Online media channels.Experience -2-3 Yrs - Fresher can also apply [ Onsite Full Time 6-Days / 10-7 time -Lower Parel]Job Description: Lead the overall calendar of integrated 360-marketing and brand campaigns across channels - digital, print, in-store.Oversee campaign development across all aspects: creative, media, content, target audience, schedules etc.Campaigns should build brand awareness, retain customers and encourage repeat purchases, generate positive word-of-mouth, generate new leads, and promote new launches.Work closely with the Founder/ Creative Director and other functional team to align with business goals.Writing content for social media posts, curating and making reels for the brand's Instagram handle. Identify and forge partnerships with influencers, bloggers, and content creators whose audience demographics and interests align with the brand's target market.Develop and execute social media strategies across platforms such as Instagram, Facebook, and YouTube.Product Placement [ In various Ecommerce market places]Story Building [For our product -Tailored & New concept collection]Store collaborations [Line up with different fashion house e.g Aza / pop pernia / Ensemble India] etc Vendor Negotiation - LookBook, Inventory Branding [Stores]Client events / Meetings / client gifting [in store Events.]Providing fashion advice, stylizing, shoot boards, choosing and co-ordinating outfits for models in photo shoots, choosing props and accessories, and preparing them for shoots.Monitor trends and insights to optimize social media performance.Design, develop, & implement effective and consistent media engagements across formats.Drive consistent communication through thought narratives that build upon the exclusivity and uniqueness of the brand.Lead social media organic strategy, including content creation and driving relevant metrics, including follower growth among target audiences.Identify and build a base of influencers - independent persons who can drive positive brand engagement.Engage with collaborators and brands that echo the vision of the company to increase brand impact and build influence.Manage Customer Analytics with an aim of leveraging cross-sell, up-sell, and servicing opportunities to existing customers.Oversee the planning and execution of campaign shoots, ensuring alignment with brand vision and objectives. Coordinate with designers and photographers to produce compelling content for social media and marketing campaigns. Qualification & Skills :- Bachelor's degree in Marketing,Fashion digital communication1 Yrs' experience in Fashion wear retail marketing and Brand Management[Fresher can also apply]Strong understanding of messaging (customer/influencer) and positioningExcellent communication skills (written and verbal)Excellent planning, time management and organizational skills with the ability to manage multiple activities simultaneouslyA hands-on, participative, leadership style that encourages creative problem solving