Ecommerce Manager

INSTACHEW is a pet products company based out of Canada with the mission of making pet care easy. Our product assortment are innovative and expansive offering myriad of solutions to pet parents. We are proud to have our products available through small and major retailers across North America.

The candidate for this position will be working remotely during the operating hours of the business (Toronto Eastern Standard Time) or as specified by the company.

Ecommerce Channel Management (Shopify, Amazon, Walmart, Chewy):

• Manage day-to-day operations across all major platforms including product listings, inventory, pricing, and promotions
• Optimize product pages with compelling copy, images, A+ content, SEO keywords, and accurate specifications
• Ensure inventory accuracy and fulfillment coordination by working closely with warehouse and logistics teams
• Handle platform compliance, backend setup, and troubleshooting (e.g., suppressed listings, chargebacks, content errors)
• Launch and manage campaigns such as Lightning Deals, coupons, and sponsored placements on marketplaces
• Monitor performance metrics including sales velocity, Buy Box wins, return rates, and customer feedback

Shopify-Specific Operations:

• Oversee product onboarding, merchandising strategy, and landing page CRO
• Collaborate with the development team to implement apps and integrations that enhance conversion and AOV
• Drive subscription adoption for cloud services and consumables

Paid Advertising (Google Ads, Meta/Facebook Ads):

• Develop, launch, and manage paid campaigns focused on ROAS, CAC, and conversion optimization
• Execute full-funnel campaign strategies across Google Search, Display, Shopping, Performance Max, and Meta
• Conduct ongoing A/B testing of creatives, headlines, landing pages, and audiences
• Monitor budgets, KPIs, and ad performance, generating insights and monthly reporting
• Collaborate with designers and content creators to align visual assets with campaign objectives

Analytics, Reporting & Strategy:

• Own ecommerce and ad performance dashboards using GA4, Looker Studio, or similar tools
• Provide weekly and monthly performance reports with actionable insights

Qualifications

• 3–5 years of hands-on experience in ecommerce and/or digital marketing roles
• Proven success managing Shopify and at least two marketplaces (Amazon, Walmart, Chewy)
• Deep familiarity with Meta Ads Manager and Google Ads (Search, Shopping, Display)
• Proficient in using ecommerce tools and analytics platforms (GA4, Helium 10, Amazon Seller Central, etc.)
• Experience managing digital product content, pricing strategy, inventory sync tools, and fulfillment processes
• Exceptional organizational and project management skills
• Bonus: Experience with pet products, subscription-based ecommerce, or smart home tech