E-commerce Ads & Marketplace Performance Manager (FMCG)

1 years

0 Lacs

Posted:2 weeks ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

Job Title: E-commerce Ads & Marketplace Performance Manager (FMCG)

Location:

Brand:

Industry:

Employment Type:


About Us:

Namakwali is a fast-growing D2C FMCG brand offering authentic Himalayan products. We are actively expanding across major marketplaces. We're now seeking a results-driven professional to help scale our brand presence and boost online sales through strategic ad management and marketplace optimization.


Role Overview:

performance-focused, creatively inclined, and experienced individual


Key Responsibilities:

  • Ad Campaign Management:

  • Plan, execute, and optimize paid ad campaigns across

    Amazon, Flipkart, Blinkit, Smytten, and JioMart

    .
  • Continuously track metrics like

    ACoS, ROAS, CTR, CPC, and conversions

    to improve ad performance.
  • Run A/B tests and audience segmentation strategies.
  • Sales & Performance Analysis:

  • Conduct regular campaign reviews and performance reporting.
  • Offer insights for scaling ad spends and improving targeting.
  • Study market trends and competitor ads for benchmarking.
  • Content & Keyword Strategy:

  • Conduct in-depth

    keyword research

    for ads and listings.
  • Coordinate with the creative team for compelling and compliant ad copies and creatives.
  • Listing & Marketplace Operations:

  • Ensure optimized listings with relevant titles, images, bullet points, and keywords.
  • Maintain accuracy and performance across

    Amazon Seller Central, Flipkart Seller Hub

    , and other panels.
  • Handle

    deal inputs

    ,

    campaign registrations

    , and

    listing updates

    during

    mega sales

    like Big Billion Days, Great Indian Festival, Blinkit Grocery Days, etc.
  • Sales Event Planning:

  • Prepare and submit required documentation and configurations for

    event-based sales, Lightning Deals, and platform-led campaigns

    .
  • Collaborate with operations and stock teams to align stock levels and promotions during key sale events.


Requirements:

  • 1+ years

    of experience managing

    ads and listings

    on platforms like Amazon, Flipkart, Blinkit, etc.
  • Deep understanding of

    FMCG market behavior

    and seasonal demand.
  • Strong analytical skills with hands-on experience using

    Excel, Brand Analytics, or campaign dashboards

    .
  • Solid understanding of

    mega sales, deal input procedures, and listing protocols

    .
  • A

    creative problem solver

    who brings fresh strategies and testing ideas.
  • Decent communication skills

    to work with internal teams and vendors effectively.
  • Bachelor's degree is preferred.


What We Offer:

  • A high-growth opportunity with a rising FMCG D2C brand.
  • Space to experiment, innovate, and take ownership.
  • Collaborative, energetic, and learning-driven team culture.
  • Competitive salary and growth incentives.


To Apply:

namaste@namakwali.com


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