Digital Media Planner

Job Profile: Media Planner (Digital) Company: Anvis Digital Pvt Ltd Experience: 2+ Years Location: Mumbai- Lower Parel Mode: Work from Office (5 Days Working) Pls click on link below to know more. Company profile : https://www.anvisdigital.com/ We are seeking a detail-oriented, analytical, and creative Media Planner to join our growing team. You will be responsible for developing, executing, and optimizing digital media plans that align with client goals. This role requires a strong understanding of digital platforms, audience targeting, and media performance metrics Key Responsibilities: Collaborate with account and strategy teams to understand client objectives and translate them into effective media strategies. Develop comprehensive media plans across digital channels including Google Ads, Meta (Facebook/Instagram), YouTube, Display, Programmatic, and emerging platforms. Conduct audience research and media consumption analysis to inform targeting and channel selection. Work with media buyers and digital specialists to implement and optimize campaigns. Monitor campaign performance and prepare detailed reports with actionable insights. Manage media budgets efficiently and ensure delivery within specified KPIs. Stay up to date on digital media trends, tools, and innovations. Requirements: Bachelor’s degree in Marketing, Advertising, Communications, or a related field. 2–4 years of experience in media planning, preferably at a digital or integrated agency. Proficiency in tools such as Google Ads, Meta Ads Manager, Campaign Manager, and Google Analytics. Strong analytical skills with an ability to interpret campaign data and make strategic recommendations. Excellent communication and presentation skills. Team player with a collaborative approach and keen attention to detail. Show more Show less