Digital Marketing/Performance Marketing

Position:

Fship- A Product of Fixfeels Technologies Private Limited

Location:

Hike on last drawn

Experience required:

Fship is hiring for a performance-driven digital marketer having experience in managing lead generation campaigns for B2B service-based businesses.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns on Meta (Facebook/Instagram) and Google (Search, Display, YouTube).
• Build and manage full-funnel paid campaigns for B2B service-based offerings, focusing on lead generation.
• Drive measurable outcomes: lower Cost per Lead (CPL), increase lead quality, and maximize return on ad spend (ROAS).
• Monitor and manage daily campaign budgets, pacing, bid strategies, and A/B testing of ad creatives, targeting, and copy.
• Collaborate with sales and CRM teams to ensure lead qualification and tracking are in sync.
• Provide regular campaign reports, insights, and recommendations based on performance and industry trends.
• Implement audience segmentation and retargeting strategies to re-engage high-intent prospects.
• Stay up to date with platform changes, industry best practices, and competitor activities.
• Use tools like Google Analytics, Tag Manager, and conversion APIs for performance tracking and attribution.

Job Requirements

• Minimum 3 years of experience in performance marketing, with a proven track record in B2B lead generation.
• Strong command over Meta Ads Manager and Google Ads (Search, Display, YouTube).
• Hands-on experience in setting up and optimizing campaigns for service-based B2B brands.
• Analytical mindset with comfort in handling data and deriving actionable insights.
• Proficiency in tracking and reporting tools: Google Analytics, Excel/Sheets, UTMs, and campaign dashboards.
• Experience in lead funnel optimization and reducing CPLs through experimentation and targeting strategies.
• Strong communication and collaboration skills.

If you are data-obsessed, ROI-focused, and well-versed with Meta Ads and Google Ads, this role is for you!

hr@fship.in

Warm Regards

Kanika Arora