Digital Marketing Strategist

Job Title: Digital Marketing Strategist
Location: Calicut, Kerala
Company: Beat Edu Center of Excellence
Job Type: Full-Time

About Us

Beat Edu Center of Excellence is a leading institution in Calicut focused on delivering high-quality education and skill development programs in emerging fields like data analytics, digital marketing, and more. We are expanding our digital presence and looking for a results-driven Digital Marketing Strategist to lead our online marketing initiatives and help us reach more learners across India and beyond.

Role Overview

We are seeking a creative and analytical Digital Marketing Strategist to drive our digital campaigns, brand awareness, and lead generation efforts. The ideal candidate will be well-versed in all aspects of digital marketing and capable of planning, executing, and optimizing strategies across various platforms.

Key Responsibilities

• Develop and execute effective digital marketing strategies to promote courses and build brand visibility
• Manage SEO, Google Ads, Meta Ads (Facebook/Instagram), email marketing, and content campaigns
• Plan and run paid campaigns to generate leads and enrollments
• Monitor, analyze, and report performance metrics using tools like Google Analytics and Meta Business Suite
• Work closely with content creators, designers, and academic teams to align marketing goals
• Optimize website traffic, landing pages, and lead conversion funnels
• Stay up to date with digital trends, competitors, and edtech industry developments

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3–10 years of experience in digital marketing (preferably in edtech or training sector)
• Proficiency in Google Ads, Facebook Ads Manager, SEO tools (SEMRush, Ahrefs), and email marketing platforms
• Strong understanding of conversion tracking, retargeting, and audience segmentation
• Excellent communication, analytical, and project management skills
• Based in Calicut or willing to relocate

Preferred Skills

• Google Ads and Meta Blueprint certifications
• Experience with marketing automation tools (Mailchimp, HubSpot, etc.)
• Knowledge of basic design tools (Canva, Adobe, etc.) is a plus

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Experience:

• Digital marketing: 2 years (Required)

Location:

• Calicut, Kerala (Required)

Work Location: In person