Digital Marketing Specialist

Role Task Document – DM Executive

Role Title : Digital Marketing Executive

Reporting to : Marketing Manager / Director

Location : Head Office, Bangalore

Experience Required : 6 months to 1 year in digital marketing

Key Tools : Meta Ads Manager, Google Ads, Google Analytics, SEO tools (Ahrefs, SEMrush, Ubersuggest), Canva, Buffer/Hootsuite, Excel

Objective of the Role

To build and enhance the company’s online presence, drive traffic through paid and organic methods, and increase brand visibility through strategic content and campaign management.

Step-by-Step Tasks & Responsibilities

1. Paid Ads Management (Meta + Google)

• Plan, run, and monitor ad campaigns on Meta (Facebook/Instagram) and Google Ads
• Conduct A/B testing on creatives, headlines, and targeting
• Set and manage daily/monthly budgets for ads
• Monitor CTR, CPC, ROAS, bounce rate, and optimize campaigns accordingly
• Prepare performance reports and tweak strategies based on insights

2. SEO & Website Optimization

• Perform keyword research and competitor analysis
• Optimize on-page SEO (title tags, meta descriptions, image alt text, internal linking)
• Assist in blog writing and SEO-based content creation
• Improve domain ranking, monitor backlinks, and resolve technical SEO issues
• Track SEO performance using Google Analytics, Search Console

3. Social Media Management

• Create and schedule engaging posts across platforms (Instagram, Facebook, LinkedIn, YouTube)
• Use Canva/Crello to design creatives aligned with brand tone
• Build monthly content calendar with planned campaigns/events
• Monitor engagement (likes, shares, comments), respond to queries
• Analyze what type of content works best and adjust strategy

4. Digital Presence & Branding

• Maintain a consistent brand voice across all digital platforms
• Engage with online communities, respond to DMs, and build followers
• Collaborate with graphic designers, photographers, and content creators as needed
• Suggest and implement improvements on website/social channels

5. Analytics & Reporting

• Track KPIs across all campaigns and organic channels
• Submit weekly and monthly performance reports
• Use data to suggest new campaign ideas or shift strategy

6. Collaboration & Cross-Functional Support

• Work with sales and HR teams for campaign requirements (eg. hiring, product promos)
• Support event promotions and internal brand-building efforts
• Keep up-to-date with digital marketing trends, platform updates, and tools

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Experience:

• Digital marketing: 1 year (Required)

Location:

• Bengaluru, Karnataka (Required)

Work Location: In person