Digital Marketing Specialist

Greetings from Raptor Supplies Pvt. Ltd.

LOCATION: A&M SUPPLIES INDIA PRIVATE LIMITED, A-41, L-IV, II Floor, Espire Infrastructure, Near Mohan Estate Metro Station, New Delhi-110044

KEY RESPONSIBILITY AREAS:

• Create, track, analyze and optimize paid search campaigns across Google.
• Monitor and evaluate search results and search performance across the major search channels.
• Understand, manage and optimize new and existing PPC campaign components including, but not limited to – ad copy, bid prices, cost per conversion, cost per click, keyword research, etc.
• Develop and execute innovative & engaging campaigns to increase product awareness and sales.
• Manage and maintain updates for large keyword lists through Google Ads Editor.
• Perform daily account management of pay per click accounts on Google Ads, Yahoo Ads, Bing Ads and other search platforms.
• Assist in the maintaining and monitoring of keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics.
• Provide creative copy and graphical ad templates suggestions.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Communicate to team and management on project development, timelines, and results.
• Work closely with the other team members.

PROFESSIONAL COMPETENCIES:

• Minimum 2 years of experience in Google Ads
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.

PROFESSIONAL SKILLS & QUALIFICATIONS:

• Proficiency in Google Ads Editor
• Proficiency in MS Excel
• Experience with website analysis using a variety of analytical tools including Google Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (Google Ads, Yahoo Ads, Bing Ads).

Who Are We?

Raptor Supplies is a leading e-commerce portal offering more than 7,50,000 high-quality MRO products and industrial supplies to SMEs, and large corporate and public-sector organizations in the UK, Ireland, Europe, the Middle East, Africa and Asia. The company's offerings include a broad range of abrasives, cleaning tools, electrical equipment, fasteners, hand tools, hardware, lab supplies, lighting solutions, material handling and machining tools from more than 2400 renowned brands across the globe.Website - www.raptorsupplies.comhttps://www.linkedin.com/company/raptor-supplies/mycompany/