Digital Marketing Specialist (Kolkata, 5+ yrs)

Exp 5-8 yrs

Loc Kolkata, WFO job only

6 days Working

Responsibilities

1. SEO

   : Develop and execute SEO strategies to drive organic traffic.
2. 
   

3. Social media & Community Engagement

   : Create and manage social media campaigns to boost brand visibility. Build and engage with online communities.

4. Performance Marketing & Local Advertising

   : Run local ad campaigns targeting Kolkata and nearby regions through

   Google Ads

   and

   Meta Ads

   .
5. 
   

6. CRM & Marketing Automation

   : Use

   ZohoCRM

   to manage leads and automate marketing workflows with tools like

   Pabbly

   ,

   Zapier

   , and

   Systeme

   .
7. 
   

8. Lead Generation & Funnel Optimization

   : Create and optimize lead-gen funnels using tools like

   Systeme

9. and

   Typeform

   .
10. Conversational marketing: Leverage

    WhatsApp

    and

    Telegram

    for conversational marketing and lead engagement.
11. 
    

12. Webinar, Podcast & Gated Content Marketing

    : Develop and execute podcast episodes, webinars, and demo/tutorial sessions to engage with potential customers and promote courses.

13. Local Event Marketing & Conferences

    : Plan and execute marketing strategies for local events like

    game

14. events

    ,

    esports events

    ,

    hackathons

    , and other industry-related conferences. Engage with attendees
15. before, during, and after events to maximize brand exposure.

16. Landing Page Design & Optimization

    : Design,test, and optimize high-converting landing pages to improve lead capture and conversion rates.
17. 
    

18. User Behavior Analysis

    : Use analytics tools to analyze user behavior on the website and optimize
19. The user experience (UX). Develop strategies to improve engagement, reduce bounce rates, and increase conversions.

20. Analytics & Reporting

    : Track and analyze campaign performance, providing actionable insights to
21. continuously improve results and ROI.

Core Skills

SEO

PPC

Social Media Marketing

Zoho CRM

Pabbly

Zapier

Systeme

Typeform

lead funnels

email campaigns

data analysis

landing page design

optimization

A/B testing

user behavior analysis

local events

webinars

podcasts

hackathons

Qualification:

Any Graduate with 5+ Years relevant experience will be considered and Special Preference - eLearning industry experience.