Digital Marketing Manager

We are seeking a dynamic and data-driven Digital Marketing Manager to lead and execute performance, content, and brand marketing strategies across channels. The ideal candidate is both creative and analytical, with a deep understanding of digital ecosystems and user acquisition funnels.

Tasks & Responsibilities:

1. Strategy & Planning

• Develop integrated marketing plans aligned with business goals
• Define channel strategy (Google, Meta, LinkedIn, SEO, Email, etc.)
• Forecast campaign budgets, CAC, ROAS, and track against KPIs

2. Campaign Execution

• Launch and manage digital ad campaigns (Search, Display, Social, Video)
• Oversee SEO and content efforts for organic growth
• Manage email marketing, automation, and retargeting workflows
• Supervise influencer or affiliate marketing programs (if applicable)

3. Analytics & Reporting

• Track campaign performance using tools like GA4, Meta, Google Ads, and Looker Studio
• Conduct A/B testing, optimise for CTR, CPL, and conversion rates
• Present insights, dashboards, and monthly performance reports

4. Team & Vendor Coordination

• Work with designers, copywriters, developers to bring campaigns to life
• Manage freelancers, ad agencies, or martech partners as needed

5. Brand & Communication

• Ensure all communication is brand-aligned and audience-centric
• Own positioning and messaging across digital assets (website, ads, landing pages)

Outcomes Expected:

• Scalable acquisition funnels with positive ROI
• Consistent lead flow aligned with sales targets
• Increase in website traffic, engagement, and retention
• Strong brand visibility and positioning across platforms
• Accurate reporting and proactive campaign optimization

Tools & Platforms:

• Ad Platforms: Google Ads, Meta Ads Manager, LinkedIn Ads
• Analytics: GA4, Looker Studio, Tag Manager, Hotjar/Clarity
• SEO/Content: Ahrefs, SEMrush, Surfer SEO, WordPress
• Email/Automation: Mailchimp, HubSpot, Sendinblue, Zapier

Requirements:

• 2 years of hands-on experience in digital marketing (B2B or B2C)
• Proven success managing campaigns with clear performance metrics
• Strong grasp of marketing funnels, customer journeys, and conversion psychology
• Excellent written and verbal communication
• Ability to lead cross-functional teams and manage vendor relationships

Job Type: Full-time

Pay: ₹35,000.00 - ₹40,000.00 per month

Ability to commute/relocate:

• Bangalore City, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What was your last drawn CTC?

Work Location: In person

Expected Start Date: 01/08/2025