Digital Marketing Manager

We are looking for a results-driven Digital Marketing Manager with at least two years of hands-on experience. The ideal candidate will plan and execute integrated online marketing campaigns across SEO, paid advertising, and social media channels, while bringing a strong aesthetic sensibility to creative assets and design.

Key Responsibilities

SEO Strategy & Execution:

Conduct keyword research, competitive analysis, and on-page/off-page optimization

Monitor rankings, traffic, and conversion metrics; recommend improvements

Implement technical SEO best practices (site speed, crawlability, schema markup)

Paid Advertising Management:

Plan, launch, and optimize PPC campaigns across Google Ads, Bing, and social platforms

Manage budgets, bids, ad creatives, and targeting to maximize ROI

A/B test ad copy, landing pages, and audience segments

Social Media Marketing (SSM):

Develop and maintain a content calendar across LinkedIn, Facebook, Instagram, Twitter, etc.

Craft engaging posts, run paid social campaigns, and foster community engagement

Track social KPIs (reach, engagement, followers growth) and iterate strategy

Creative & Design Oversight:

Collaborate with designers (in-house or freelance) to produce on-brand visuals

Provide feedback on graphics, videos, and ad creatives to ensure clarity and impact

Use basic design tools (e.g., Canva, Adobe Creative Suite) to produce or refine assets

Analytics & Reporting:

Set up and maintain Google Analytics, Tag Manager, and other tracking tools

Prepare weekly/monthly performance reports with actionable insights

Present findings and next-step recommendations to leadership

Cross-functional Collaboration:

Work with content writers, developers, and sales teams to align marketing efforts

Liaise with external agencies or vendors as needed

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 2+ years of proven experience in digital marketing roles
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Hands-on experience managing Google Ads and paid social campaigns
• Strong command of social media platforms and best practices
• Good eye for design and ability to critique or produce marketing creatives
• Familiarity with basic design software (Canva, Photoshop, Illustrator)
• Excellent written and verbal communication skills
• Analytical mindset with experience interpreting marketing data

Preferred Skills

• Experience with email marketing platforms (e.g., Mailchimp, SendGrid)
• Basic HTML/CSS knowledge for landing-page tweaks
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo)

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Internet reimbursement

Schedule:

• Day shift

Experience:

• Google Ads: 1 year (Required)
• SEO tools: 1 year (Required)

Work Location: In person

Expected Start Date: 25/06/2025