DIGITAL MARKETING MANAGER - CONTENT

 Marketing Strategy & Planning

Create and execute digital marketing strategies aligned with Walk Again’s business goals and monthly patient acquisition targets.

Conduct research into target personas (patients, families, doctors, referrers) and use insights to design relevant campaigns.

Plan launches for new centers and services, including geo-targeted outreach, content rollouts, and lead nurturing flows.

Campaign Management

Design, run, and optimize performance campaigns across platforms (Meta, Google, YouTube, LinkedIn, etc.)

Allocate budgets based on ROI projections—not guesswork.

Develop funnel strategies that map user journeys from awareness to booking and admission.

Analytics & Optimization

Monitor KPIs: CPC, CTR, CPL, ROAS, CAC, engagement, conversions.

Use GA4, Meta Suite, Hotjar, and CRM data to optimize continuously.

Translate data into clear action steps for creative and content teams.

Content Alignment

Provide strategic briefs to designers, content writers, and video creators.

Ensure tone and messaging match the emotional and clinical sensitivities of our patient audience.

Stakeholder Collaboration

Work closely with operations, clinical, and BD teams to align marketing with patient acquisition, franchise outreach, and investor visibility.

Support digital presence during key conferences, webinars, launches, and partnerships.

Requirements

Bachelor’s degree in Marketing / Communications / Business (MBA preferred)

Minimum 5 years’ experience in digital marketing roles, preferably in healthcare, wellness, or tech

Deep understanding of core marketing principles beyond campaign execution

Experience in growth marketing, paid media, SEO, and email automation

Proficiency in Google Ads, Meta Ads, LinkedIn Campaigns, GA4, CRM tools

Strong command over English and medical copy review

Analytical mindset with business logic

What You Bring

You’re a marketer at heart, not just a media buyer

You can think like a strategist, execute like a hacker, and optimize like an analyst

You’re passionate about building a brand that restores lives and reshapes futures