Digital Marketing Manager

SEO Strategy Development Backlink & Authority Building Develop and implement SEO strategies to improve organic search rankings and website traffic. Design and execute a backlink acquisition strategy to improve domain authority and search visibility. Leverage guest posts and high-authority directories. SEO & PPC Management Lead all aspects of organic and paid campaigns (Google Ads, LinkedIn, Meta) to generate qualified leads. Continuously optimize performance based on CTR, CAC, CPL, and conversion rates. Digital Asset & Website Management Content Management Maintain all digital properties—company website, review platforms, Google My Business—ensuring consistency, conversion optimization, and brand alignment. Website Performance Create, edit, and manage high-quality content (blogs, website copy, social media posts, google ads etc.) Monitor and analyze website performance using Google Analytics, Search Console, and other SEO tools. Digital Campaign Execution Social media & LinkedIn Strategy Plan and execute digital marketing campaigns across various channels (SEO, social media, email, etc.). Own and grow Aleph INDIA social presence. Drive engagement through platform-specific strategies with a core focus on LinkedIn for B2B visibility. Keyword & Competitor Analysis Conduct keyword research, competitor analysis, and optimize content for better search visibility. Collaboration Trend Monitoring Collaborate with designers, developers, and other teams to enhance online presence and user experience. Lead Gen & Database Management Stay updated with the latest digital marketing trends, Google algorithms, and industry best practices. Manage end-to-end lead gen workflows and optimize funnel conversions. Continuously improve the quality of databases and segmentation. AI Implementation & Innovation Guide and upskill the digital marketing team. Introduce new tools, frameworks, and AI-enabled strategies to improve efficiency and campaign outcomes.