Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Kolkata

Job Type: Full-time

Experience: 7-9 Years

Department: Digital Marketing

Job Summary:

We seek a results-driven and creative Digital Marketing Manager to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services. The candidate will be responsible for preparing progress reports, developing project roadmaps, and presenting updates to stakeholders. You will play a major role in enhancing brand awareness, driving traffic to our website, and generating quality leads. 

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across SEO, SEM, email marketing, social media, and content marketing.
• Manage the company’s online presence, including the website, blog, and social media platforms.
• Manage and coordinate with the marketing team, brainstorm new ideas, and implement them for better performance.  
• Conduct keyword research, implement SEO strategies, and monitor site performance using tools like Google Analytics, Search Console, and SEMrush.
• Create and curate engaging content for websites, blogs, email campaigns, and social media posts.
• Develop and manage PPC campaigns on platforms like Google Ads.
• Track and report campaign performance metrics, ROI, and KPIs regularly.
• Stay updated on current trends in digital marketing and evaluate emerging technologies and tools.
• Collaborate with design, sales, and content teams to ensure brand consistency.
• Manage marketing automation tools and CRM integration.

Requirements:

• Must have team handling knowledge for 4+ years. 
• Must have over 4 years of experience in project and team management.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience (7-9 years) in a digital marketing or similar role.
• Hands-on experience with SEO, SEM, Google Ads, Facebook Ads Manager, and analytics tools.
• Strong understanding of digital marketing concepts and best practices.
• Excellent written and verbal communication skills.
• Creative mindset with strong problem-solving skills.
• Familiarity with CMS platforms like WordPress, Joomla, Magento,Shopify and tools like SEMrush, HubSpot, Mailchimp, Canva, etc.
• Google Analytics and Google Ads certifications are a plus.

Preferred Skills:

• Knowledge of HTML/CSS basics.
• Experience with marketing automation tools.
• Strong project management and organizational skills.
• Team handling and managing skills.