Digital Marketing Manager

JOB ROLE:
As the Digital Marketing Manager at Eduonix, you'll lead efforts to enhance brand visibility, engage our audience, and drive conversions through strategic digital marketing initiatives.RESPONSIBILITIES:Plan and execute all digital marketing, including SEO, SEM/SMM, E-Mail, Influencer and Affiliate campaigns.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Solid knowledge of website analytics tools.Manage PPC campaigns effectively, including keyword research, ad creation, bid management, and performance tracking.Monitor the performance of your PPC campaigns using key metrics such as click-through rate (CTR), conversion rate (CVR), cost per click (CPC), and return on ad spend (ROAS).Identify trends and insights, and optimize spend and performance based on the insights.Experience in setting up and optimizing Google Adwords campaigns.Strong analytical skills and data-driven thinking.ATTRIBUTES:Expertise in managing digital marketing budgets efficiently, optimizing spending to achieve maximum ROI and meet revenue targetsFamiliarity with artificial intelligence (AI) tools and platforms used in digital marketing.Proven track record in driving revenue growth through digital marketing initiatives, demonstrating the ability to translate strategy into tangible business results.Proficiency in data analysis and interpretation, utilizing tools and metrics to derive actionable insights.QUALIFICATION & EXPERIENCE:Bachelor's Degree in Marketing, Communications, Business Administration, or any related field.Candidates should possess a minimum of 5 years to 8 years of relevant experience in digital marketing rolesMinimum 4 years of experience in PPC (SEM/SMM) is mandatory.Experience in Influencer Marketing, Affiliate Marketing is preferred.