Digital Marketing Head

Job Title: Digital Marketing Head
Location: Lucknow, Uttar Pradesh
Company: Graven Automation Private Limited
Department: Marketing
Employment Type: Full-Time
Experience Required: 5+ years in Digital Marketing (B2B preferred)

About Us

Graven Automation Pvt. Ltd. is a leading industrial automation solution provider dealing in PLCs, VFDs, HMIs, Motors, and Electrical Panels. With a strong presence in multiple sectors including energy, manufacturing, water, and infrastructure, we aim to scale our digital footprint and lead generation through strategic digital marketing initiatives.

Job Summary

We are seeking a visionary and result-driven Digital Marketing Head to lead and execute all digital marketing initiatives of the company. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote the company's products and services, enhancing brand awareness in the digital space, and driving website traffic and lead generation.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with business goals.
• Lead all digital campaigns across SEO, SEM, social media, Google Ads, email marketing, and content marketing.
• Manage and enhance the company website, landing pages, and social media handles (LinkedIn, Instagram, Facebook, YouTube).
• Plan and execute lead generation strategies to support the sales team.
• Coordinate with internal teams and external agencies for graphic design, video creation, and content.
• Monitor and analyze performance metrics using tools like Google Analytics, Search Console, SEMrush, etc.
• Plan and manage paid campaigns with a clear ROI focus.
• Stay updated with the latest trends and tools in digital marketing.
• Handle online reputation management (ORM) and customer engagement across digital platforms.
• Prepare and present monthly performance reports to the management.

Required Skills and Qualifications

• Bachelor’s/Master’s degree in Marketing, Communications, or related field.
• Minimum 5 years of experience in digital marketing, preferably in industrial/B2B segment.
• Strong knowledge of SEO/SEM, Google Analytics, PPC, Social Media Marketing, and Email Campaigns.
• Excellent communication, leadership, and analytical skills.
• Ability to handle a digital marketing team and work under deadlines.
• Familiar with marketing automation tools and CRM integration.

Preferred

• Experience in industrial automation or engineering industry.
• Knowledge of graphic tools like Canva, Photoshop, or video editing basics.
• Prior experience with platforms like HubSpot, Zoho, or Mailchimp.

What We Offer

• Opportunity to lead digital transformation at a growing company.
• Dynamic work culture with freedom to implement ideas.
• Competitive salary and performance-based incentives.

To Apply
Send your CV and portfolio to: hiring@gravenautomation.com
Subject: Application for Digital Marketing Head – Lucknow

Job Types: Full-time, Permanent, Fresher

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person