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Digital Marketing Expert

Digital Marketing Expert

Helix Conferences

2 - 4 years

3 - 4 Lacs

Hyderābād

Posted:2 days ago| Platform: GlassDoor logo

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Skills Required

marketing strategies seo content ads research analysis analytics hubspot optimization design messaging data hotjar mailchimp cms wordpress automation marketo salesforce creativity communication adaptability certifications engagement

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Develop and implement multi-channel digital marketing strategies (SEO, SEM, email, social media, content, and paid ads)
Manage and optimize campaigns across platforms like Google Ads, Meta, LinkedIn, and programmatic networks
Conduct keyword research, competitor analysis, and audience segmentation
Oversee content creation for blogs, landing pages, email newsletters, and social media
Track KPIs and ROI using tools like Google Analytics, HubSpot, and SEMrush
Run A/B tests and conversion rate optimization (CRO) experiments
Collaborate with design, content, and product teams to align messaging and UX
Stay updated on digital trends, algorithm changes, and emerging tools

Required Skills

SEO & SEM: Google Ads, Bing Ads, Ahrefs, SEMrush, Screaming Frog

Analytics: Google Analytics, GA4, Data Studio, Hotjar, Mixpanel

Social Media: Meta Business Suite, LinkedIn Campaign Manager, Buffer, Hootsuite

Email Marketing: Mailchimp, HubSpot, Klaviyo, ActiveCampaign

Content & CMS: WordPress, Canva, Adobe Creative Suite, Grammarly

Marketing Automation: HubSpot, Marketo, Salesforce Marketing Cloud

Soft Skills: Strategic thinking, creativity, communication, adaptability, data fluency

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field
2–4 years of hands-on experience in digital marketing roles
Certifications in Google Ads, Google Analytics, HubSpot, or Meta Blueprint (preferred)

Success Metrics

Increase in qualified leads and conversions
Improved organic traffic and keyword rankings
Higher engagement and CTR across campaigns
Reduced customer acquisition cost (CAC)
Enhanced brand visibility and sentiment

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

Health insurance

Schedule:

Day shift
Monday to Friday

Supplemental Pay:

Performance bonus
Yearly bonus

Work Location: In person

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