2 years
0 Lacs
Posted:4 days ago|
Platform:
On-site
Full Time
Job Title: Digital Marketing Executive – AI-Driven Campaigns
Location: Sector 129 Noida
Employment Type: Full-Time
Key Responsibilities:
Plan, execute, and optimize multi-channel digital marketing campaigns (SEM, paid social, email, display, content marketing).
Leverage AI platforms (e.g., ChatGPT, Jasper, Phrasee, Copy.ai, HubSpot AI) for content creation, A/B testing, customer segmentation, and personalization.
Analyze campaign performance and generate actionable insights using Google Analytics, Tableau, and AI-powered BI tools.
Manage and grow marketing automation and CRM platforms (e.g., HubSpot, Salesforce Marketing Cloud).
Collaborate with content, product, and sales teams to align messaging and lead generation efforts.
Use predictive analytics and machine learning insights to inform campaign strategies and customer journeys.
Requirements:
2+ years of experience in digital marketing, preferably in B2B or SaaS.
Proven experience using AI tools in campaign management or content generation.
Proficiency in Google Ads, Meta Ads Manager, SEO, and Google Analytics (GA4).
Strong grasp of marketing automation platforms (HubSpot, Marketo, etc.).
Excellent analytical skills with experience using AI/ML-enhanced analytics platforms.
Skylabs Solution India Private Limited
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