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Digital Marketing Executive

1 - 3 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Company Description

Uptrail is a UK-based career accelerator that supports students, job seekers, and early-career professionals as they transition into the tech industry. We offer structured, hands-on programs in data science, software development, cyber security, and cloud engineering to bridge the gap between academic learning and real-world experience.


Role Description

We are looking for a performance-driven and strategic Digital Marketing Executive to lead and manage digital acquisition channels across paid and organic platforms. This is a full-time remote role designed for someone with proven experience in managing digital campaigns end-to-end, optimising ROI, and building a strong brand presence online.


You’ll work closely with senior leadership, content creators, and programme managers to develop and execute campaigns that directly drive user growth, student enrolment, and brand visibility.


Key Responsibilities

  • Launch and optimise paid campaigns on Google, Meta, and LinkedIn
  • Own full-funnel strategy from awareness to conversion
  • Manage budgets, KPIs, and ROAS with precision
  • Work closely with content and programme teams to align messaging
  • Analyse performance via GA4, Meta Manager, Looker Studio and drive improvements
  • Run A/B tests and optimise landing pages for higher conversions


Qualifications

  • 1-3 years’ experience in performance or digital marketing
  • Proven results with Google Ads & Meta Ads
  • Strong grasp of conversion tracking, retargeting, CRO, and funnel building
  • Comfortable working independently in a remote environment
  • Bonus: Experience in EdTech or lead gen, Google/Meta certifications

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