Digital Marketing Executive

We are looking for a skilled Digital Marketing Executive to manage and optimize our online advertising campaigns, SEO strategies, and local business listings. The ideal candidate will have hands-on experience in Meta Ads, Google Ads, SEO, and Google My Business (GMB) to drive brand awareness, increase engagement, and generate leads.

Key Responsibilities:

• Meta Ads Management: Create, optimize, and manage Facebook and Instagram ad campaigns to improve performance and ROI.
• Google Ads Management: Plan, execute, and monitor Google Search, Display, and Shopping campaigns to drive traffic and conversions.
• Search Engine Optimization (SEO): Implement on-page and off-page SEO strategies, including keyword research, content optimization, backlink building, and technical SEO improvements.
• Google My Business (GMB): Manage and optimize GMB listings to improve local search visibility and customer engagement.
• Monitor and analyze key performance metrics for all digital marketing campaigns.
• Stay updated with industry trends and best practices to improve campaign performance.
• Work collaboratively with content and design teams to develop compelling marketing assets.
• Provide regular performance reports and insights with recommendations for improvement.

Requirements:

• Proven experience in Meta Ads (Facebook & Instagram), Google Ads, SEO, and Google My Business (GMB).
• Strong understanding of digital marketing tools such as Google Analytics, Google Search Console, Meta Business Suite, and SEO tools (Ahrefs, SEMrush, Moz, etc.).
• Experience with A/B testing and data-driven decision-making.
• Knowledge of keyword research and content optimization techniques.
• Strong analytical skills with the ability to interpret campaign data and provide actionable insights.
• Excellent communication and teamwork skills.

Qualifications & Skills:

• Experience: 1 year in Meta Ads, SEO, Google Ads, and GMB management.
• Tools: Proficiency in Google Analytics, Google Ads, Google Search Console, SEMrush/Ahrefs, and Google Tag Manager.
• Skills: Strong analytical mindset, keyword research, copywriting, and ad campaign optimization.
• Certifications: Google Ads & Google Analytics certifications (preferred).
• Bonus: Knowledge of WordPress, HTML, and social media advertising is a plus.

Why Join Us?

• Opportunity to work in a dynamic digital marketing environment.
• Competitive salary.
• Professional growth and learning opportunities.

Job Type: Full-time

Pay: ₹15,000.00 - ₹18,000.00 per month

Schedule:

• Morning shift

Ability to commute/relocate:

• Saravanampatti, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• What's your work experience & expected salary?
• Do you own a laptop?

Work Location: In person