Digital Marketing Executive

Job Summary:
We are seeking an experienced Digital Marketing Executive to oversee the planning, development, and execution of digital marketing strategies to drive brand awareness, lead generation, and customer engagement. The ideal candidate will be responsible for managing online campaigns, optimizing our digital presence, and ensuring a consistent brand message across digital channels.

Key Responsibilities:

• Develop Digital Marketing Strategies - Plan, implement, and manage digital marketing strategies to promote products and services, enhance brand awareness, and drive website traffic. Analyze and assess the performance of digital campaigns, making recommendations for improvements.
• Manage Digital Campaigns -Oversee and execute campaigns across digital channels, including social media, email, search engine marketing (SEM), display advertising, and affiliate marketing. Track and analyze campaign results to optimize engagement and conversions, utilizing tools like Google Analytics, SEMrush, and similar platforms.
• Content and Social Media Strategy -Develop and manage a content calendar, collaborating with content creators to produce engaging materials for websites, blogs, email, and social media. Lead social media strategy, including content creation, scheduling, monitoring, and community engagement across platforms like Facebook, Twitter, LinkedIn, Instagram, and others.
• SEO and SEM Management - Optimize website and digital content for SEO to improve organic search rankings and increase website traffic. Work with SEO tools and data to drive improvements, keyword targeting, and competitive analysis.
• Email Marketing and Lead Generation- Create and manage email marketing campaigns, including newsletters, lead nurturing, and drip campaigns. Develop lead generation strategies to increase customer acquisition and retention through automated marketing processes.
• Performance Monitoring and Reporting - Prepare regular reports on digital marketing performance, providing insights and recommendations to optimize campaigns and improve overall marketing effectiveness. Stay up to date with the latest industry trends and emerging digital marketing tools and platforms.

Required Qualifications:

• Any Bachelor’s degree or Marketing, Business, Communications, or a related field.
• 2-5 years of experience in digital marketing, preferably in a management role.
• Strong knowledge of digital marketing tools, including Google Analytics, Meta Ads, Google Ads, SEO tools, and social media management platforms.
• Proven experience managing social media platforms, content marketing, and email marketing.
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

Job Type: Full-time

Pay: ₹18,000.00 - ₹30,000.00 per month

Benefits:

• Food provided
• Paid sick time
• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Work Location: In person

Application Deadline: 09/07/2025
Expected Start Date: 11/07/2025