Digital Marketing Executive

1 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

Job Title:

Digital Marketing Executive

Location:

Experience Required:

Employment Type:

Salary:



Job Summary:

Digital Marketing Executive



Key Responsibilities:

  • Plan, execute, and optimize performance-based campaigns across Google Ads (Search, Display, Video, and App Campaigns).
  • Manage and monitor

    Google App Campaigns

    to drive installs and engagement for mobile applications.
  • Set up and maintain tracking via

    Google Tag Manager (GTM)

    and ensure accurate data collection through

    Google Analytics

    .
  • Analyze website traffic and user behavior using

    Google Analytics

    and present actionable insights.
  • Manage product feeds and shopping campaigns through

    Google Merchant Center (GMC)

    .
  • Conduct performance analysis using

    Google Search Console

    to improve site health and organic visibility.
  • Monitor campaign performance regularly and provide detailed performance reports.
  • Collaborate with design, content, and development teams to align marketing efforts.
  • Stay updated on the latest digital marketing trends and best practices.


Required Skills and Qualifications:

  • Minimum 1 year of proven experience in digital marketing roles.
  • Strong expertise in

    Google Ads (Search, Display, and App campaigns)

    .
  • Proficiency in

    Google Tag Manager (GTM)

    ,

    Google Analytics

    ,

    Google Search Console

    , and

    Google Merchant Center (GMC)

    .
  • Experience with

    mobile app marketing and user acquisition strategies

    via Google Ads.
  • An analytical mindset with the ability to interpret campaign data and metrics.
  • Good communication and reporting skills.
  • Certification in Google Ads (preferred).


Preferred Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Experience with other ad platforms (Meta Ads) is a plus.



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