Digital Marketing Coordinator

The Role

You’ll serve as the right hand to our Creative Director. This role is ideal for someone who thrives in a creative, fast-moving environment with a diverse customer base and knows how to turn ideas into results across digital channels.

Key Responsibilities

1. Website Development

● Maintain and update website content via WordPress or similar CMS

● Assist with light development tasks such as landing page creation and edits

● Ensure accurate, functional, and user-friendly site performance

2. Brand Design Coordination

● Collaborate with designers to develop marketing assets (social, email, web)

● Use tools like Canva to create simple marketing materials such as social posts, flyers, and internal templates

● Confidently work with brand assets (logos, typography, color palettes) to maintain visual consistency across platforms

3. Content Marketing

● Create and manage email marketing campaigns and newsletters

● Coordinate the production and publishing of blog or long-form content

● Support copywriting for web, social, and email as needed

4. Search Engine Optimization (SEO)

● Develop and implement SEO strategies to improve organic visibility

● Conduct basic keyword research and on-page optimization

● Monitor performance using Google Search Console, Analytics, and SEMrush/Ahrefs

5. Social Media Management (SMM)

● Plan and schedule 3–5 posts per week across platforms (Instagram, LinkedIn, Facebook, & X)

● Create or coordinate Reels, Stories, and other visual-first content

● Engage with audiences to foster community and support follower growth

6. Performance Marketing

● Coordinate Google Ads and Meta Ads in collaboration with ad specialists

● Assist with campaign setup, asset handoff, and light optimization tasks

● Analyze campaign performance using tools like Google Analytics (GA4), Google Search Console (GSC), and Google Tag Manager (GTM); compile insights into actionable reports

Qualifications

● 3+ years of hands-on digital marketing experience (agency experience a plus)

● Strong working knowledge of SEO and social media management

● Proficient in:

○ Google Analytics (GA4), Search Console, and Tag Manager (GTM)

○ SEO tools (SEMrush, Ahrefs, or similar)

○ Meta Business Suite

○ Email marketing platforms (e.g. Mailchimp, Flodesk, Klaviyo)

● Experience with WordPress, Webflow, and similar CMS

○ Bonus: Familiarity with basic HTML/CSS

● Strong copywriting and content creation skills

● Skilled in creating spreadsheets and compiling performance reports

● Organized, detail-oriented, and self-motivated

● Excellent communication and collaboration skills

US Shift

SAL-20-23k (4 hours)