Digital Marketing Analyst

Job Description

Digital Marketing Responsibilities: Developing and implementing digital marketing strategies that align with business goals and target audiences. Managing social media accounts and creating engaging content to increase brand awareness and audience interaction. Conducting market research to analyze customer behavior, market trends, and competitor activities. Proficient in digital content creation and design tools such as Canva, PowerPoint, WordPress, etc. Running campaigns to increase followership and create trending content. Creating and executing email marketing campaigns to promote products or services and generate leads. Optimizing websites and landing pages for search engines to improve traffic and search engine rankings. Creating and publishing digital ads using platforms like Google Ads, Facebook Ads, and LinkedIn Ads. Tracking and analyzing digital marketing campaigns to measure their effectiveness and identify areas for improvement. Attending team meetings as requested. Collaborating with other departments such as sales and product development to ensure marketing efforts align with overall business objectives. Skills Sought: Required: Strategic thinking Creativity Analytical ability Knowledge of SEO & SEM Expertise in content marketing and social media Self-starter attitude Excellent communication skills Excellent presentation skills Strong aesthetic sense Good to Have: Understanding of the Trade Finance business