Data Analyst – Omnichannel Analytics

2 - 4 years

0 Lacs

Posted:4 days ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

Job Title:

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About the Role:

Data Analyst

Key Responsibilities:

  • Analyze and interpret commercial and engagement data from various channels (email, website, sales, etc.) to optimize pharma marketing strategies.
  • Develop and maintain dashboards and reports that measure campaign performance and customer journey metrics.
  • Work with data sources such as

    Salesforce Marketing Cloud, Veeva, Google Analytics, DV360, and Adobe Analytics

    to consolidate and transform data.
  • Ensure compliance with

    data privacy standards

    such as HIPAA and GDPR, managing consented data responsibly.
  • Collaborate with marketing, sales, and IT teams to define KPIs and deliver strategic recommendations.
  • Write complex

    SQL queries

    and use

    Python

    for data wrangling and analysis.

Required Skills:

  • 2–4 years of

    hands-on analytics experience in pharma/life sciences commercial omnichannel

    environments.
  • Proficiency in

    SQL

    and

    Python

    for data processing and analysis.
  • Solid understanding of

    data privacy principles

    (HIPAA, GDPR) and consented data handling.
  • Experience with

    Adobe Analytics

    ,

    Google Analytics

    ,

    Veeva CRM

    ,

    DV360

    , and

    Salesforce Marketing Cloud

    .
  • Strong data visualization and storytelling skills (experience with Power BI or Tableau is a plus).

Preferred Qualifications:

  • Bachelor's or Master’s degree in Computer Science, Data Science, Statistics, or a related field.
  • Strong communication and stakeholder management skills.
  • Prior experience in

    commercial pharma

    data analysis is

    mandatory

    .

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