Customer Lifecycle Marketing Manager

About ETS:
ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

POSITION SUMMARY

The objective of this position is to grow customer retention and increase customer lifetime value (LTV) metrics. Develop and execute lifecycle marketing strategies across global markets. Drive measurable improvements in key performance indicators through targeted, data-driven campaigns.

PRIMARY RESPONSIBILITIES

• Design and implement multi-channel marketing automation campaigns using email, WhatsApp, SMS, and other relevant channels to engage customers at every stage of their journey.
• Build and manage customer segments within marketing automation/CRM platforms through HubSpot, leveraging behavioural, demographic, and transactional data to ensure highly targeted, personalised and contextualised communications.
• Set up and optimize automated workflows to nurture leads, onboard new customers, drive product adoption, and reduce churn.
• Create, launch, and monitor lifecycle campaigns that are timely, relevant, and tailored to different customer lifecycle stages and customer segments/personas.
• Analyse campaign performance and customer data to continuously measure results, identify opportunities for improvement, and drive actionable insights for retention and LTV growth.
• Collaborate with cross-functional teams (Sales, Customer Success, Product and Marketing) to align lifecycle initiatives with broader business goals and ensure a seamless customer experience. Stay up-to-date with industry best practices and emerging technologies in marketing automation and customer engagement.

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Experience and Skills:

EDUCATION AND EXPERIENCE

• Bachelor’s degree in marketing, Business, or related field (or equivalent experience).
• Minimum of 6 years of experience in a similar marketing role is required
• This role is ideal for a data-driven marketer who thrives on building and optimizing customer journeys to drive long-term business growth.

ETS is mission driven and action oriented

• We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning.
• We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders. Â In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth!
• As a not-for-profit organization we will encourage you to lean in to your passion for volunteering. Â At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you!

ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.
From: ETS GCC