CRM Automation Executive

About Fitelo:

Fitelo is a fast-growing Indian D2C health-tech startup transforming lives through sustainable weight loss and chronic disease management. Powered by AI and built on the pillars of nutrition science, behavioral coaching, and technology, Fitelo is on a mission to help people build healthier habits. With a rapidly expanding user base and a solid business model, we are scaling across

teams and verticals.

About the role:

We are seeking a detail-oriented and technically proficient CRM Automation Executive to join our Growth and Operations team. The ideal candidate will have 1–2 years of hands-on experience in LeadSquared or similar CRM platforms like Zoho, Salesforce, etc. You will play a critical role in building, maintaining, and optimizing automation journeys that support sales, diet, and wellness functions across the organization

Specifically, this role will involve:

• Build and maintain automation journeys in LeadSquared across sales, diet, and wellness workflows.
• Set up lead routing, scoring logic, and internal notification systems for multiple verticals.
• Audit and troubleshoot automation workflows regularly to ensure smooth performance.
• Work closely with cross-functional teams to implement CRM-related process enhancements.
• Document automation logic and create SOPs for reference and training purposes.

An Ideal Candidate will have:

• 1–2 years of hands-on experience in LeadSquared (preferred) or similar CRM platforms like Zoho, Salesforce, etc.
• Experience with automation building, lead lifecycle logic, and CRM tools.
• Understanding of lead management processes and user journey workflows.
• Good command over tools like Excel/Google Sheets, especially formula-based logic handling.
• Basic knowledge of webhooks/APIs is an added advantage
• Attention to detail with the ability to manage multiple use cases simultaneously.

Qualifications:

• Graduate or Postgraduate in Engineering, Business, or a related field.