Creative Performance Designer (User Acquisition)

Location: New Delhi / Panchkula

Experience: 3-5+ years in digital advertising, creative production, or user acquisition for gaming, apps, or direct-to-consumer brands

You are a creative chameleon with a data-driven mindset, passionate about performance marketing and the science behind what makes ads convert. You thrive in fast-paced, iterative environments and are obsessed with testing, optimizing, and scaling creative concepts that drive user acquisition. You have a deep understanding of mobile-first content, gaming aesthetics, and the technical nuances of platforms like Meta, TikTok, and YouTube.

• Concept, produce, and optimize high-performing, short-form video ads for UA campaigns on Meta, TikTok, YouTube, and other digital platforms, with a focus on direct-response principles.
• Design static assets for paid media, app stores, and social campaigns, ensuring creative aligns with performance goals and platform best practices.
• Create and edit 3D assets (e.g., Unity capture, Blender, Maya) and collaborate with internal or external studios to bring mobile gaming creative to life.
• Execute rapid A/B testing, analyze performance data (CTR, CPI, ROAS), and iterate creatives based on real-time insights.
• Stay ahead of UA trends, platform updates, and creative formats, sharing actionable recommendations with the team.
• Collaborate closely with UA managers, data analysts, and creative teams to ensure creative output is aligned with business KPIs.
• Contribute to the development of branded creative trailers and assets as needed, supporting broader marketing initiatives.
  

• Proven track record of producing high-converting paid social and display creative for mobile games, apps, or DTC brands.
• Expertise in Adobe Creative Suite, Figma, and either Unity or 3D editing tools.
• Strong understanding of mobile ad specs, platform algorithms, and creative best practices for gaming and app installs.
• Data-savvy—comfortable with analytics dashboards and translating metrics into creative optimizations.
• Highly organized with the ability to manage multiple projects and deadlines.
• Bonus: Familiarity with TikTok trends, Gen Z culture, and mobile gaming communities.

Apply to this job here and send creative campaign numbers on hr@technocratiq.com with subject "Creative Performance Designer Role"