Copywriter

Roles and Responsibilities:

• Develop and execute email marketing campaigns focused on lead generation, customer engagement, and retention.
• Write clear, engaging, and persuasive email content tailored to different audience segments.
• Implement A/B testing strategies to optimize subject lines, content, and CTAs.
• Monitor key email marketing metrics (open rates, click-through rates, conversions) and refine strategies accordingly.
• Manage and grow email lists.
• Use email marketing tools (e.g., Sengrid, Mailjet, Mailchimp, HubSpot) for campaign execution and performance tracking.
• Work closely with sales and marketing teams to align email strategies with business goals.
• Develop creative and effective copy for marketing materials, including website content, social media posts, email campaigns, product descriptions, advertisements, and other collateral.
• Collaborate with the marketing team to brainstorm and generate ideas for content that aligns with the overall marketing strategy.
• Ensure consistency in brand voice and messaging across all platforms.
• Conduct research on industry trends, target audience behaviors, and competitor activities to inform and enhance copywriting efforts.
• Stay up-to-date with industry best practices and emerging trends in copywriting.
• Review and edit copy to ensure clarity, coherence, and adherence to brand guidelines.
• Proofread content to identify and correct errors in grammar, punctuation, and spelling.
• Tailor writing style and tone to suit different target audiences, platforms, and marketing goals.
• Pivot quickly to adapt to changing priorities and deadlines.

• 3 - 6 years of working experience is required.  
• Strong command of written English with excellent grammar and persuasive copywriting skills.
• Knowledge of Figma and other video editing tools will be a plus.
• Proven experience in email marketing, preferably with a focus on lead generation and as a Copywriter in a marketing or advertising setting. 
• Familiarity with email marketing platforms (Sengrid, Mailjet, Mailchimp, HubSpot, etc)
• Understanding of email deliverability best practices, segmentation, and automation.
• Analytical mindset with the ability to interpret data and improve campaign performance.
• Experience in B2B or B2C marketing, with a track record of successful lead generation campaigns.
• Knowledge of basic design principles and ability to create graphics using Canva or Photoshop (preferred).
• Strong portfolio showcasing a variety of writing styles and successful campaigns.
• Excellent written and verbal communication skills.
• Creativity and the ability to think outside the box.
• Attention to detail and strong editing skills.
• Ability to work independently and as part of a collaborative team.
• Proficiency in using relevant software and tools.