Category Manager- Electronics

About Opptra:

Opptra (www.opptra.com) unlocks Asian expansion for consumer brands with a focus on ecommerce and digital capabilities. We are building a next-generation global brand franchise business designed to help high-potential consumer brands scale across key international markets. Our mission is to empower brands to achieve sustainable growth by providing an end-to-end suite of omnichannel solutions—ranging from market entry strategy, brand and marketing management, compliance, and logistics to advanced technology for store and performance management

Role Overview

a Category Manager–Electronics

Key Responsibilities:

Brand Launch & Portfolio Management

• Acquire and onboard high-potential global electronics brands
• Build and manage an exclusive portfolio of electronics brands

Growth Strategy & Execution

• Scale brands post-launch by expanding SKU assortment, retiring underperforming SKUs, and refining pricing and positioning strategies.
• Work with partner brands to optimize packaging, content, and supply chains.
• Drive growth through collaboration with sales, marketing, and analytics team.

Channel Development

• Deliver strong performance on eCommerce platform.
• Explore and establish offline retail partnerships where relevant

Profitability Management

• Ensure GMV contribution and sustainable scale by maintaining margin discipline.
• Use return data and sales analytics to optimize discounting, bundling, and promotional investment

Qualifications & Experience

• 8+ years of work experience, with at least 5+ years in eCommerce and 2+ years in the electronics category.
• Strong understanding of consumer electronics buying behavior and safety/compliance norms.
• Hands-on experience with marketplace strategy, lifecycle management, and scaling digital-first brands.Proven ability to work cross-functionally with marketing, operations, design, analytics, and brand partners.
• Experience with marketplace platforms and tools.