Category Manager-Toys

About Opptra:

At Opptra we are building a global franchise business and enabling international brands to expand into the Asian market across online and offline platforms.

Backed and founded by Binny Bansal (cofounder and CEO at Flipkart)

Opptra (www.opptra.com) unlocks Asian expansion for consumer brands, with a focus on ecommerce and digital capabilities. We are building a portfolio of category-aligned franchising businesses and powering these ventures with a consolidated supply chain and centrally developed technology.

Role Overview:

Category Lead – Toy

Key Responsibilities:

Brand Ownership & Category Building

• Lead the exclusive launch and scale of 5–10 global toy brands across India and SE
• Act as the strategic owner of the Toys category—shaping product strategy, growth roadmap, and commercial outcomes.

Assortment Expansion & Lifecycle Management

• Expand SKU assortment based on consumer insights, performance data, and competitive intelligence.
• Identify and phase out underperforming SKUs; drive pricing, packaging, and positioning refinements.

Growth Execution & Channel Strategy

• Collaborate with cross-functional teams (marketing, sales, analytics, logistics) to unlock high-impact growth levers
• Build a robus

  t eCommerce presen

  ce across platforms; explor

  e offline retail opportuniti

  es where relevant

Brand Collaboration & Performance Optimization

• Partner with global brand principals to localize offerings and ensure operational readiness (compliance, certifications, packaging)
• Leverage marketplace tools and insights to drive visibility, conversion, and repeat engagement

Financial Ownership

• Deliver category growth while managing profitability—track and optimiz

  e gross margins, GMV contributi

  on, and operational efficiency

Key Requirements

• 8+ ye

  ars of total work experience, wi

  th 5+ years in eComme

  rce and

  a minimum of 2 years in the Toys/Kids categ

  ory preferred
• Strong understanding

  of consumer behavior in t

  oys, includi

  ng seasonality, pricing dynam

  ics, a

  nd safety/compliance regulations

• Proven experience

  in marketplace managem

  ent: strategy, seller operations, pricing, promotions, and merchandising
• Hands-on experience wi

  th assortment expans

  io

  n, lifecycle SKU managem

  ent, and driving GMV through optimization levers.
• Strong cross-functional execution mindset: ability to work seamlessly with brand, operations, content, analytics, and tech teams
• Analytical rigor, business ownership, and bias for action.