Campaign Manager

Job Description

Position Overview As a Campaign Manager, your primary responsibility will be to strategize, execute, and optimize marketing campaigns to promote Edukyu’s academic offerings and brand initiatives. You will lead multi channel campaigns across digital platforms, drive lead generation, and enhance user engagement through creative messaging and performance analysis. The ideal candidate will possess both analytical and creative skills to fuel our fast-paced marketing efforts in the EdTech domain. Key Responsibility ➤ Campaign Planning & Execution: Plan, manage, and implement B2C and B2B campaigns promoting academic programs, admissions cycles, and institutional partnerships. ➤ Performance Marketing: Run and monitor campaigns across Google Ads, Meta, LinkedIn, and other platforms with a focus on lead quality and ROI. ➤ Content Collaboration: Work with content and design teams to create compelling ad creatives, landing pages, and email/SMS templates. ➤ Email & Automation Flows: Set up and manage lead nurturing workflows via Mailchimp, Sending blue, or equivalent platforms. ➤ Calendar Management: Own the campaign calendar to align with product launches, enrollment windows, and seasonal goals. ➤ Stakeholder Coordination: Collaborate with academic, tech, and operations teams to ensure campaign objectives are aligned with business goals. Qualification and Skills ➤ Bachelor's or master's degree in marketing, Mass Communication, Business, or a related field. ➤ 2–5 years of experience in campaign management or digital marketing, preferably in the EdTech or education services sector. ➤ Proficiency with digital platforms such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and CRM systems. ➤ Data-driven mindset with the ability to use analytics tools (Google Analytics, HubSpot, etc.) for performance tracking Show more Show less