Business Development Executive

BUSINESS DEVELOPMENT EXECUTIVE – IT

Go Brilliant Technologies Private Limited

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JOB BRIEF:

We are looking for a resilient, empathic business development executive to contribute to the growth of our company. Business development executives are responsible for finding and retaining clients, encouraging extant clients to purchase added products or features, and remaining abreast of changes in consumption. You will also be required to build capacity in staff through regular training and mentorship. 

Job Title : Business Development Executive

Shifts: Rotational / Multiple Shifts (as per global time zones)

Experience : 3 Years 

Key Responsibilities:

• Execute and manage targeted email marketing campaigns for lead nurturing and outreach.
• Utilize LinkedIn for B2B prospecting, content sharing, and lead generation efforts.
• Identify and engage potential clients from USA, UK, and other regions using tools like Lusha, Apollo, or other tools
• Coordinate with internal sales and delivery teams to align campaign messaging and target profiles.
• Track campaign performance, analyze metrics (open rates, click-throughs, response rates), and suggest improvements.
• Work across multiple time zones/shifts to ensure effective global engagement.
• Draft compelling content for emails, LinkedIn messages, and marketing collaterals.
• Maintain CRM entries and document all prospect communications.

Required Skills:

• Strong written and verbal communication skills in English.
• Must be fluent in spoken English with experience in handling international client.
• Proven experience in IT marketing and lead generation (minimum 3 years).
• Hands-on with email marketing tools (e.g., Mailchimp, Apollo etc).
• Familiar with LinkedIn Sales Navigator and campaign tools.
• Basic knowledge of IT services like application development, cloud, AI, or data analytics (preferred).
• Ability to work independently with a result-oriented mindset.
• Comfortable working in rotational or flexible shift environments.

Preferred Qualifications:

Bachelor’s/Master's degree in Marketing, IT, Business, or a related field.