Brand Manager for a leading FMCG Co at Bangalore

Job Title:

Location:

Experience:

Industry:

Reports to:

Key Responsibilities:

• Brand & Product Awareness:

• Develop and execute consumer-centric strategies to drive brand and product awareness and trial.
• Plan and implement regional campaigns aligned with the brands positioning and target audience.

• Visibility & Communication:

• Ensure effective brand visibility through point-of-sale (POS) materials and in-store communication.
• Collaborate with design and marketing teams for impactful visual merchandising.

• Campaign Management:

• Lead and coordinate ATL & BTL marketing campaigns.
• Track campaign effectiveness through metrics and consumer insights.
• Work closely with agencies for creative development and media planning.

• Sales Support:

• Work with the sales team to enhance brand and product presence through strategic promotions.
• Analyze sales data to align branding efforts with business goals.

• Street & Local Marketing:

• Plan and execute street marketing initiatives across various local avenues and consumer touchpoints.
• Leverage local events and regional festivals for brand activations.

• Regional Focus South India:

• Strong understanding of consumer behavior and market dynamics in South India.
• Customize marketing approaches to suit local languages, preferences, and culture.

• Agency Coordination:

• Manage relationships with creative, digital, media, and event agencies.
• Ensure timely execution and delivery of brand initiatives.

Key Requirements:

• Masters degree in Marketing, Business Administration, or related field.
• Proven experience in brand management, especially with consumer-focused products.
• Excellent communication, analytical, and project management skills.
• Prior exposure to South Indian markets is

  mandatory

  .
• Experience in coordinating with agencies and handling both ATL & BTL activities.

CTC: Maximum gross up to 24 LPA

If your experience suits our JD, Pl share updated resume to