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Associate Product Manager - MarTech

4 - 5 years

0 Lacs

Mumbai Metropolitan Region

Posted:3 days ago| Platform: Linkedin logo

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Skills Required

data crm automation marketing engineering drive retention power design segmentation engagement personalization metrics analytics analysis testing communication management firebase sql ml leadership agile

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview

We’re looking for a data-driven and execution-focused

MarTech Product Manager

to own and scale our

CRM and campaign automation systems

. You’ll work closely with Marketing, Growth, and Engineering teams to drive personalized user journeys, improve retention, and power our e-commerce growth engine.

🎯 Key Responsibilities

  • Own the product roadmap and daily operations of CRM tools and other marketing tech tools
  • Design and optimize automated journeys across push, email, in-app, SMS, and WhatsApp channels
  • Collaborate with CRM & growth teams to drive segmentation, engagement, and lifecycle marketing
  • Enable hyper-personalization by integrating user attributes and behavioral data
  • Monitor key funnel metrics (CTR, Open Rates, Conversions, LTV) and suggest improvements
  • Partner with data & analytics teams to build dashboards and attribution frameworks
  • Ensure CRM campaigns are compliant with data privacy standards (GDPR, CCPA)

🧩 Must-Have Skills

  • 4-5 years of product experience, ideally in e-commerce or consumer tech
  • Hands-on experience with MoEngage (journey builder, segmentation, events, personalization) (Good to have)
  • Knowledge of campaign performance metrics (CTR, CVR, drop-offs, etc.)
  • Familiarity with user funnels, cohort analysis, A/B testing, and engagement strategy
  • Understanding of product analytics tools like GA4, Adobe and others.
  • Experience working with engineering teams to define event taxonomies and data flow
  • Strong communication and stakeholder management abilities

✅ Nice to Have

  • Experience with other tools like AppsFlyer, Firebase.
  • Ability to write basic SQL queries
  • Background in affiliate, loyalty, or performance marketing
  • Exposure to personalization use cases via recommendation engines or ML models

🚀 Why Join Us?

  • High-impact role with visibility across product, growth, and leadership teams
  • Be part of an agile team shaping the future of e-commerce CRM and personalization
  • Freedom to experiment, iterate, and drive innovation with real customer data
  • Opportunity to work with the latest marketing automation and analytics stacks

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