Associate Director - Account Management (Client Servicing)

This role is responsible to implement and supervise digital media activities for the assigned brands. As a representative of Dentsu, the personnel will aid its clients in delivering value for campaigns by means of conceptualization and implementation of strategies & campaigns thereby contributing to overall brand management and achieving excellence in its expectation with the team. Job Title: Associate Director - Account Management (Client Servicing - Digital) Years of experience: 8-10 years Location: Gurgaon Job Description: ➢ Formulate, curate, create, devise engaging digital content and campaign strategies across relative platforms for the assigned brands. ➢ Manage and supervise social & digital presence of the assigned brands including overall execution, online response management and maintenance of respective online media properties. ➢ Engage in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, Websites, Mobile Apps, Relative blogs, Forums and more. ➢ Actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine basis thereby building internal teams’ partnership. ➢ Assist in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in engaging & interacting with the online consumers and the brand. ➢ Prepare analysis, review & reports on campaign effectiveness by tracking KPI’s measuring the impact of social & digital media strategies. ➢ Plan & prepare monthly & quarterly campaign plans for the brand. ➢ Be actively involved in SEO/Tech/Media/ORM efforts with the support teams. ➢ Proactively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement, addition of new features and more. ➢ Responsible to manage and update partner websites in collaboration with internal teams as deemed necessary. ➢ Master media workflow & respective online tools thus aiding the brand. ➢ Collaborate and guide the immediate team members- Digital Media Executive(s). ➢ Manage and overcome routine challenges. ➢ Liaison with the client thus maintain first level contact with brand POCs. ➢ Attend & cover on-ground events & workshops as deemed necessary. ➢ Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects. ➢ Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies & techniques in routine. Show more Show less