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Assistant Vice President

Assistant Vice President

EXL Services

8 years

4 Lacs

Noida

Posted:11 hours ago| Platform: GlassDoor logo

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Skills Required

branding marketing data creativity strategy vision strategies recognition drive engagement personalization content development graphics storytelling messaging analyze metrics leadership management communication analytics workflow

Work Mode

On-site

Job Type

Part Time

Job Description

Assistant Vice President

EXL/AVP/1389529

Insurance ManagementNoida

Posted On

26 Jun 2025

End Date

10 Aug 2025

Required Experience

8 - 15 Years

Basic Section

Number Of Positions

Band

Band Name

Assistant Vice President

Cost Code

S010123

Campus/Non Campus

NON CAMPUS

Employment Type

Permanent

Requisition Type

New

Max CTC

1000000.0000 - 2000000.0000

Complexity Level

Not Applicable

Work Type

Hybrid – Working Partly From Home And Partly From Office

Organisational

Group

Insurance

Sub Group

Insurance

Organization

Insurance Management

LOB

Insurance Management

SBU

Insurance Management

Country

India

City

Noida

Center

Noida-SEZ BPO Solutions

Skills

Skill

BRANDING

MARKETING

SOCIAL MEDIA MARKETING

Minimum Qualification

BACHELORS

Certification

No data available

Job Description

Job Description – Creative Branding for Insurance (AVP – Band D1)

Role summary:

EXL seeks a dynamic, seasoned professional who excels at blending creativity with strategy to bring our brand vision to life. The ideal candidate should have a proven track record in creative direction, brand management—especially within the highly regulated U.S. insurance sector—and leading impactful social media strategies. This role focuses on crafting and executing compelling brand narratives and multi-channel social media campaigns to elevate brand recognition and engagement.

Key Responsibilities:

Develop and implement branding strategies aligned with EXL’s vision and goals
Lead – Creation and execution of innovative social media campaigns to drive brand awareness, engagement, and growth
Key focus on personalization of content and short form videos – Oversee the development of compelling content around EXL & its offering for social media platforms – graphics, videos, and written content
Oversee brand narratives in videos, infographics, podcasts, and blogs.
Drive Digital Branding & Content Strategy - develop digital-first branding approaches (e.g., social media storytelling, performance creatives, influencer tie-ups).
Collaborate – cross-functional teams to ensure consistent brand messaging across all channels
Monitor and analyze – social media trends, metrics, and performance to optimize campaigns and strategies
Key focus on personalization of content and short form videos – Oversee the development of compelling content around EXL & its offering for social media platforms – graphics, videos, and written content
Establish and maintain relationships with key influencers and partners across EXL to amplify brand reach
Stay up to date with industry trends and best practices

Expected Qualifications:

Bachelor’s degree in marketing, Communications, Business, or a related field; master’s degree preferred
10+ years of experience in branding and social media strategy, with key focus on US market
Proven experience in developing and executing successful branding and social media campaigns
Strong leadership and team management skills
Excellent written and verbal communication skills
Proficiency in social media management tools, analytics platforms, and content creation workflows
Creative / strategic thinker with the ability to generate innovative ideas and solutions

Workflow

Workflow Type

Back Office

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Assistant Vice President