Assistant Manager – Digital Marketing

Job Title: Assistant Manager – Digital Marketing Department: Marketing Location: Head Office Reporting To: MKT Head Type: Full-Time Budgeted CTC: ₹5 – ₹7 LPA (Negotiable based on experience) About the Role: Citykart is looking for a highly motivated and skilled Assistant Manager – Digital Marketing to join our Marketing team at the Head Office. The ideal candidate will have 5–6 years of hands-on experience in planning and executing digital campaigns, managing social media, overseeing SEO and website performance, handling influencer partnerships, and driving performance through analytics and reporting. Key Responsibilities: Plan and execute integrated digital marketing campaigns across platforms (Google Ads, Meta Ads, etc.) Manage day-to-day activities on social media platforms and drive engagement and growth Coordinate with designers for the development of creatives using Canva Oversee website performance and SEO improvements in collaboration with external/internal teams Track and analyze campaign performance using Excel and Google Sheets Prepare marketing performance reports and share insights for optimization Manage customer care escalations linked to digital campaigns and social media Work closely with influencers to amplify campaign reach and ROI Must-Have Skills & Tools: Google Ads Meta Ads (Facebook, Instagram) Canva (for developing social media creatives) Microsoft Excel & Google Sheets (for data tracking and reporting) Social Media Management and Influencer Coordination Preferred Attributes: Strong communication and presentation skills Analytical mindset with attention to detail Creative thinking with a passion for retail marketing Ability to manage multiple campaigns simultaneously Assessment: Excel Test – Data tracking and reporting Canva Test – Creative development for a sample campaign Red Flags to Avoid: Frequent job changes without valid reasons Lack of practical knowledge or hands-on exposure to key tools Requirements Required Experience: 5–6 years of relevant experience in Digital Marketing, preferably from retail/e-commerce companies , etc. Strong understanding of digital campaign performance metrics and optimization strategies Job Types: Full-time, Permanent Pay: ₹45,000.00 - ₹60,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Morning shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person