Area Sales Manager

As a Marketing Executive for the food industry focusing on both HoReCa (Hotels, Restaurants, and Catering), you’re in a role that requires a blend of strategic thinking, industry knowledge, and marketing expertise. Here’s a comprehensive guide to help you succeed in this role:

Key Responsibilities

• Market Analysis and Research:
• Analyze market trends, consumer preferences, and competitive landscape.
• Conduct research to identify new opportunities and potential gaps in the market.
• Strategic Planning:
• Develop marketing strategies tailored for the HoReCa sector and Modern Trade channels.
• Set clear objectives and KPIs to measure the effectiveness of marketing initiatives.
• Campaign Development:
• Create targeted marketing campaigns for different segments within HoReCa and Modern Trade.
• Develop promotional materials, advertisements, and digital content.
• Brand Management:
• Ensure consistent brand messaging across all channels.
• Develop and maintain strong relationships with key clients and stakeholders.
• Sales Support:
• Collaborate with the sales team to develop sales strategies and support their efforts.
• Create materials and tools to assist in closing deals and increasing sales.
• Event Management:
• Organize and coordinate promotional events, trade shows, and food exhibitions.
• Plan and execute product launches and special promotions.
• Customer Engagement:
• Implement strategies to engage and retain customers.
• Gather and analyze customer feedback to improve products and services.
• Budget Management:
• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Monitor expenses and adjust strategies as needed to stay within budget.

Skills and Competencies

• Industry Knowledge:
• Understand trends and challenges within the food industry, specifically HoReCa and Modern Trade.
• Keep abreast of industry regulations and standards.
• Marketing Expertise:
• Proficiency in digital marketing, social media, and traditional marketing techniques.
• Ability to craft compelling messaging and creative content.
• Analytical Skills:
• Strong ability to analyze data and draw actionable insights.
• Experience with market research tools and techniques.
• Communication Skills:
• Excellent verbal and written communication skills.
• Ability to build and maintain relationships with clients, partners, and stakeholders.
• Project Management:
• Experience managing multiple projects and deadlines.
• Strong organizational skills and attention to detail.
• Creative Thinking:
• Ability to think outside the box and come up with innovative marketing solutions.
• Strong problem-solving skills.

Tips for Success

• Build Relationships:
• Develop and nurture relationships with key players in both HoReCa.
• Attend industry events and network with potential clients and partners.
• Stay Informed:
• Regularly review industry reports and trends to stay ahead of the competition.
• Subscribe to relevant publications and follow industry leaders.
• Leverage Data:
• Use data analytics to track the performance of marketing campaigns and make informed decisions.
• A/B test different strategies to find what works best.
• Be Adaptable:

Contact Number - 9599379848

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Schedule:

• Day shift

Work Location: In person