Sales & Marketing Manager

As a Marketing Executive for the food industry focusing on both HoReCa (Hotels, Restaurants, and Catering) and Modern Trade, you’re in a role that requires a blend of strategic thinking, industry knowledge, and marketing expertise. Here’s a comprehensive guide to help you succeed in this role: Key Responsibilities Market Analysis and Research: Analyze market trends, consumer preferences, and competitive landscape. Conduct research to identify new opportunities and potential gaps in the market. Strategic Planning: Develop marketing strategies tailored for the HoReCa sector and Modern Trade channels. Set clear objectives and KPIs to measure the effectiveness of marketing initiatives. Campaign Development: Create targeted marketing campaigns for different segments within HoReCa and Modern Trade. Develop promotional materials, advertisements, and digital content. Brand Management: Ensure consistent brand messaging across all channels. Develop and maintain strong relationships with key clients and stakeholders. Sales Support: Collaborate with the sales team to develop sales strategies and support their efforts. Create materials and tools to assist in closing deals and increasing sales. Event Management: Organize and coordinate promotional events, trade shows, and food exhibitions. Plan and execute product launches and special promotions. Customer Engagement: Implement strategies to engage and retain customers. Gather and analyze customer feedback to improve products and services. Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources. Monitor expenses and adjust strategies as needed to stay within budget. Skills and Competencies Industry Knowledge: Understand trends and challenges within the food industry, specifically HoReCa and Modern Trade. Keep abreast of industry regulations and standards. Marketing Expertise: Proficiency in digital marketing, social media, and traditional marketing techniques. Ability to craft compelling messaging and creative content. Analytical Skills: Strong ability to analyze data and draw actionable insights. Experience with market research tools and techniques. Communication Skills: Excellent verbal and written communication skills. Ability to build and maintain relationships with clients, partners, and stakeholders. Project Management: Experience managing multiple projects and deadlines. Strong organizational skills and attention to detail. Creative Thinking: Ability to think outside the box and come up with innovative marketing solutions. Strong problem-solving skills. Tips for Success Build Relationships: Develop and nurture relationships with key players in both HoReCa and Modern Trade. Attend industry events and network with potential clients and partners. Stay Informed: Regularly review industry reports and trends to stay ahead of the competition. Subscribe to relevant publications and follow industry leaders. Leverage Data: Use data analytics to track the performance of marketing campaigns and make informed decisions. A/B test different strategies to find what works best. Be Adaptable: Job Type: Full-time Pay: ₹20,000.00 - ₹40,000.00 per month Schedule: Day shift Work Location: In person