Account- Based Marketing Expert

About Wagento:

The ABM Expert will lead the strategy, development, and execution of account-based marketing programs, with a strong emphasis on email marketing to generate high-quality leads for B2B accounts in the USA within Manufacturing and Distribution, Firearms, Automotive, and Healthcare and Life Sciences. You will leverage industry-specific insights, email marketing tools, and personalized content to deliver measurable results, aligning with our expertise in Adobe Commerce, Shopify Plus, Scayle, and BigCommerce Enterprise platforms to drive pipeline growth and achieve business objectives with precision and focus.

· Develop and execute ABM strategies with a laser-sharp focus on lead generation for high-value US-based accounts in Manufacturing and Distribution, Firearms, Automotive, and Healthcare and Life Sciences, utilizing one-to-one, one-to-few, and one-to-many approaches to deliver proven results.

· Partner with sales teams to identify and prioritize US-based target accounts, align on account-specific goals, and execute cohesive go-to-market strategies leveraging our Adobe Commerce, Shopify Plus, Scayle, and BigCommerce Enterprise solutions.

· Create and execute personalized email marketing campaigns (e.g., industry-specific case studies, whitepapers, emails, and videos) tailored to the unique needs and challenges of US-based accounts, highlighting the value of our B2B e-commerce solutions to drive lead generation.

· Leverage email marketing tools and ABM platforms to design, manage, track, and optimize campaigns with a focus on generating high-quality leads for US customers.

· Conduct in-depth research on US-based target accounts to understand industry trends, regulatory requirements (e.g., HIPAA for Healthcare, ATF compliance for Firearms), and key stakeholders to inform and execute effective lead-generation strategies.

· Implement omni-channel ABM campaigns, with a primary focus on email marketing, supplemented by social media and display ads, ensuring flawless execution and alignment with B2B e-commerce expertise for US audiences.

· Measure and report on campaign performance using real-time analytics, optimizing email marketing strategies to maximize lead generation, ROI, pipeline acceleration, and demonstrable business impact for US-based clients.

· Build and maintain relationships with key stakeholders in US-based target accounts, ensuring campaigns align with industry-specific pain points and drive conversions through strategic execution.

· Stay updated on ABM trends, email marketing best practices, B2B e-commerce platform developments, and industry trends in Manufacturing, Firearms, Automotive, and Healthcare, with a focus on US market dynamics to enhance lead-generation effectiveness.

Requirement

· 5+ years of B2B marketing experience, with at least 2 years focused on account-based marketing or demand generation, demonstrating proven results in lead generation and campaign execution for US-based clients.

· Expertise in email marketing and proficiency with email marketing tools, with a strong track record of generating high-quality leads for US-based B2B accounts.

· Solid experience in developing and executing ABM strategies, preferably in Manufacturing and Distribution, Firearms, Automotive, or Healthcare and Life Sciences, with measurable success in the US market.

· Proficiency with marketing automation platforms and ABM tools, with demonstrated ability to drive lead generation for US-based accounts.

· Strong analytical skills to interpret data, measure campaign performance, and execute data-informed email marketing strategies that deliver tangible lead-generation outcomes for US customers.

· Excellent communication and collaboration skills to work cross-functionally with sales, creative, and operations teams, ensuring seamless campaign execution tailored to US markets.

· Proven experience creating and executing personalized content for US-based targeted accounts, particularly through email marketing campaigns, including emails, social media, and web content, ideally with exposure to B2B e-commerce platforms like Adobe Commerce, Shopify Plus, Scayle, or BigCommerce Enterprise.

· Ability to manage multiple accounts and campaigns simultaneously with strong organizational skills and a laser-sharp focus on detail.

· Knowledge of current digital marketing trends and best practices in ABM, email marketing, and account-based experience (ABX), with an emphasis on US market strategies and lead generation.

Education

· Bachelor’s degree in marketing, communications, or a related field

Salary & Benefits

· Career Development, Training & certification assistance

· Medical insurance cover for self, spouse, and children

· Provident Fund

· Paid Time off (Maternity, Sick days, Holidays and Earned Leave)

· Weekends off

· Flexible work hours and public holidays

· Loyalty bonus

Diversity

All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status.

Contact Information

hr@wagento.com.