3021 Executive – Business Development

We are seeking a dynamic and results-driven Marketing/Business Development Executive with 2-4 years of experience in marketing and lead generation. The ideal candidate will have expertise in email marketing tools, the ability to generate high-quality leads, and exceptional communication skills. This role is crucial in identifying new business opportunities, building client relationships, and driving company growth through effective marketing strategies. Key Responsibilities: 1. Email Marketing: Plan, create, and execute targeted email marketing campaigns using tools like HubSpot, Mailchimp, Constant Contact, or similar platforms. Design and optimize email templates, manage mailing lists, and track campaign performance to ensure maximum ROI. Collaborate with the content team to craft compelling email copy, newsletters, and marketing materials. 2. Lead Generation: Generate high-quality leads through online and offline channels. Research and identify potential leads through online platforms, databases, and networking. Build and manage a pipeline of prospects to achieve business targets. Monitor lead conversion metrics and continuously optimize campaigns for better performance. 3. Client Relationship Management: Engage with potential clients through email, calls, and meetings to understand their needs and nurture leads through the sales funnel. Coordinate with the sales team to align marketing efforts with business goals. 4. Market Research and Analysis: Conduct market analysis to identify trends, customer preferences, and competitive strategies. Stay updated with industry trends and competitor activities to identify opportunities for improving marketing efforts. Analyze campaign performance using analytics tools and provide actionable insights for improvement. 5. Collaboration and Campaign Management: Work closely with the marketing and sales teams to align strategies and achieve goals. Coordinate with internal stakeholders to create effective sales materials and proposals. Ensure brand consistency across all marketing communications. Skills and Qualifications: 2 to 4 years of experience in a similar role Experience in working with IT services company is a must in any two of US, Europe, Africa and Middle East regions Proficiency in email marketing tools like HubSpot, Mailchimp, Constant Contact, or others. Excellent communication and interpersonal skills. Creativity, attention to detail, and a strong understanding of marketing principles. Familiarity with CRM tools and B2B marketing strategies is a plus.