Web Marketing Business Systems Analyst

Position: Web Marketing Business Systems Analyst (BSA) Type : Full-time Experience : 6+ years Company : CloudFulcrum (Staffing for one of our global enterprise clients) About the Role CloudFulcrum is hiring a Web Marketing Business Systems Analyst (BSA) for one of our leading enterprise clients. This is a specialized role at the intersection of marketing and technology , ideal for professionals who have supported web marketing systems and led cross-functional delivery in agile environments. You will work closely with marketing stakeholders, developers, and product teams to deliver robust and scalable web solutions. Key Responsibilities Gather and document detailed business and functional requirements from marketing stakeholders. Write and maintain high-quality user stories, epics, and functional specs . Act as the functional owner for web-related initiatives, ensuring successful delivery of features. Drive Agile ceremonies: sprint planning, backlog grooming, UAT coordination. Lead end-to-end testing cycles and QA validation to ensure solution quality. Must-Have Skills 8+ years of experience as a Business Analyst, Product Owner, or similar functional role. Prior experience in web marketing projects or digital experience platforms . Strong documentation skills – user stories, epics, acceptance criteria, process flows. Hands-on involvement in Agile/Scrum environments. Preferred Skills Exposure to tools such as Adobe Experience Manager (AEM) , Marketo , or equivalent CMS/Marketing Automation tools. Familiarity with Jira, Confluence, or similar project management tools. Experience working in high-velocity, deadline-driven environments. Education Bachelor’s degree in Computer Science, Information Systems, Marketing Technology, or a related field. Why CloudFulcrum? We are a specialized digital transformation company delivering top talent for enterprise DevOps, cloud, AI, and Salesforce ecosystems. This role is part of our premium client support program, and selected candidates will work closely with leadership stakeholders and drive real business impact. Show more Show less