Web Content Writer

Job Title: Content Specialist

Job Type: Full Time

If you're a passionate storyteller, love crafting writing piece with reader as a priority, and have a curious mind-set, then we're looking for you.

finest brain of this planet

As a marketing associate, you will be responsible for understanding customer behaviour, moulding content into campaigns they would love, and finding and using the channels to distribute them far and wide to generate results for GreyB.

If you give the above paragraph a thought, you will find that we aren’t looking for a “writer”. Writing is going to play a big part, and you have to be good at it. However, besides writing you have to become good at understanding human psychology, improvisation, on the fly innovation, and knack to solve problems.

In essence, this is your chance to put your writing skills + creativity + ingenuity + knowledge of how people behave into test.

What are the qualities we are looking for?

The candidate we are looking for would have an ideal mix of the following qualities:

Good Collaborator

Ultra-fast learner

Genuinely Ultra Curious

Creative Thinker:

Problem Solver:

Self-Learner:

Grits:

Other Traits You Must Have:

And last but not the least:

What are the skills we are looking for?

Creative Writer:

Great Grip on Language:

A Researcher:

Explain Like I’m a 5th Standard Student:

Good command over MS Office Suit:

What you can expect from us?

In span of 2 years, we will make you go from a college pass out to a marketing professional who is skilled in:

Content Production and Engagement

You may have to prepare reports/emails/whitepapers/article for senior leadership of fortune 500 companies and top law firms across US and European continent. To succeed, you will have to conduct a thorough research on the type of profile/persona – In-house counsel, Patent Manager, R&D Head, etc. – and the product/service we are promoting.

the flair for research with knacks for storytelling and communicating complex concepts in easy to understand manner

Furthermore, with every content piece – article, whitepaper, video, presentation, infograph, and photograph – we assign a goal. Sometimes it would be to capture email, other times it could be to fetch web traffic. You will be responsible to hit the home run.

In short, producing content at GreyB is going to be an adventure full of learning.

Video Marketing

Videos hold a great marketing potential and the B2B world has just started exploring this untapped area. You may work closely with the video production team wherein you will work on script first and later on direction. As video is a type of content, there will be a goal every video should hit.

SEO and Promotion Techniques

You will learn different web techniques to promote content on web ranging from SEO to email outreach and social media marketing to forum marketing.

Web and Email Copywriting

Copywriting is an art of sending information from one brain to another in written form without any loss of information in transit. Copywriting is, in fact, a vital skill to survive in current business environment. No matter you are in marketing, sales, or in HR.

And a Killer Subject Matter Expert

And last but not the least: expect from us a lot of tough-love, encouragement, guidance, and tough assignments to make you a superstar marketer who could cut through the clutter like the Sun cut through clouds and rise and shine. If you can stay with us and prove your mettle, we promise you will surprise yourself.

We have cherry picked the important skills you will carry under your belt in a matter of 2 to 3 years working with us. However, these are not only things you will be learning with us. Come join us and surprise yourself.