Web Analytics Engineer

Infosys

2 years

0 Lacs

Bengaluru East Karnataka India

Posted:2 days ago| Platform:

Apply

Skills Required

analytics mathematics marketing software maintenance javascript jquery support excel powerpoint data capture test audit architecture tracking developer marketo qualtrics strategy agile

Work Mode

On-site

Job Type

Full Time

Job Description

Bachelor’s degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline
Deep knowledge of website tagging and analytics platforms with at least 2+ years previous use of Adobe Analytics, Adobe Target, and Adobe Launch with an emphasis on software implementation, maintenance, and tagging best practices
JavaScript/Jquery in support of tagging and third-party marketing tracketing
Successful track record of providing strategic recommendations to optimize the digital customer experience (B2B experience is a plus)
Proficient Office 365 (Advanced Excel, PowerPoint, Teams, Outlook, etc.)
Oversee complex data collection, defining requirements, optimizing the web analytics framework, and ensuring data quality/governance
Capture necessary web data, oversee tagging implementation, and support marketing integrations (Adobe Launch)
Test and validate new tags; audit and maintain existing tags
Maintain robust processes and KPI framework to ensure data quality/governance
Support web analytics architecture and data layer, continuing to build/mature analytics solutions
Stay informed on new analytics trends and raise enhancement suggestions to the team (privacy laws, cookie-less tracking, new software etc.)
Adobe Analytics Developer Certification
Adobe Suite (including Marketo, AEM, Tag Manager), Decibel Insights (or other session replay), Qualtrics (or other site survey)
GA4 and Google Tag Manager
Prior Web SDK implementation
Customer Data Platform experience to shape future data strategy at Waters
Experience working in an agile environment

More Jobs at Infosys

Automation Test Engineer_Java with Selenium

Chennai, Bengaluru, Hyderabad

3 - 8 yrs

INR 5 - 13 Lacs

Api Tester

Chennai, Pune, Bengaluru

6 - 8 yrs

INR 0 - 1 Lacs

Azure Developer- Bengaluru

Chennai, Bengaluru, Hyderabad

2 - 7 yrs

INR 5 - 15 Lacs

Python Developer-Bengaluru

Chennai, Bengaluru, Hyderabad

2 - 5 yrs

INR 4 - 8 Lacs

Scala Developer

Chennai, Bengaluru, Hyderabad

5 - 10 yrs

INR 6 - 14 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start JavaScript Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.