Team Lead, Paid Media Specialist

Job Description

IND This position requires working in our Indore office full time. Position Summary We are seeking a highly skilled and motivated Team Lead, Paid Media Specialist to join our India team. In this role, you will be responsible for executing and optimizing paid media campaigns across various digital channels, with a focus on Paid Social, while leading a team of marketing specialists in their day-to-day activities. You will report and work closely with cross-functional teams in North America to ensure that campaigns are strategically aligned and meet the desired outcomes. What You Will Do Collaborate with the Paid Media team to develop B2B strategies across all key paid platforms including LinkedIn, Meta, Google Ads, Microsoft Ads, Reddit and CTV to help achieve pipeline KPIs Build and optimize paid campaigns across LinkedIn, Meta, Google Ads, Microsoft Ads, Reddit and CTV. Manage campaign bidding and monitor campaign performance to ensure cost efficiency and ROI Use data-driven insights to adjust bids, targeting, and ad creatives to improve performance. Lead a team of marketing specialists, providing guidance, training, and support Gather key insights from campaigns in market to drive future performance Stay updated on the latest trends and platform updates in the paid media landscape and implement best practices Complete ongoing competitive research to assist paid media team on identifying opportunities Provide regular updates and consult with the North American team on performance, strategy, and opportunities for growth Understand post-campaign analysis to identify areas for improvement and implement changes for future campaigns. Other duties as assigned Does this sound like you? Proven experience in paid media campaign management (minimum of 2 years). Strong knowledge of various paid media platforms (LinkedIn, Meta and Google Ads are largest use-case). Experience in leading a team Proficiency in Google Analytics, Google Tag Manager, and other analytics/advertising tools. Strong analytical skills with the ability to translate data into actionable insights Strong communication skills, both written and verbal, with the ability to communicate effectively with team members A deep understanding of digital marketing principles and trends Ability to work independently and take initiative in a fast-paced, offshore environment Preferred Qualifications Experience with remote project management tools (e.g., MS Planner). Show more Show less